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		What chinese want : culture communism, and china's modern consumer / Tom Doctoroff. by Doctoroff, Tom [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave MacMillan, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83430951 D673w. Place hold Request article Add to cart (remove)
		La conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; Mario Martínez Tercero prólogo. by Rivera Camino, Jaime [autor.] \| Arellano Cueva, Rolando \| Martínez Tercero, Mario [prólogo] \| Molero Ayala, Víctor M. Series: Libros profesionales de empresaEdition: 3a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R621c1 2013. Place hold Request article Add to cart (remove)
		MKTG : marketing / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno ; revisión técnica María de los Ángeles Ramos Solano. by Lamb, Charles W, 1944- [autor] \| Hair, Joseph F [autor] \| Mascaró Sacristán, Pilar \| Mcdaniel, Carl, Jr, 1941- [autor] \| Ramos Solano, María de lol Ángeles [revisión] \| Suárez Moreno, Mara Paulina. Edition: Septima edición. Edición del estudiante.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2014Publisher: [Ohio, CO] : [s.e.], 2014Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk1 2014, ... Place hold Request article Add to cart (remove)
		The Entrepreneur's guide to customer development : A cheat sheet to The Four Steps to the Epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. by Cooper, Brant [autor.] \| Vlaskovits, Patrick. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lexington, KT : Custdev, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.402 / C776e 2010. Place hold Request article Add to cart (remove)
		MKTG : instructor edition / Charles W. Lamb, Joseph F Hair, Carl McDaniel. by Lamb, Charles W [autor.] \| Hair, Jr., Joseph \| Lamb, Charles W \| Mcdaniel, Carl. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk2 2013, ... Place hold Request article Add to cart (remove)
		El consumidor es el medio / Fernando Anzures. by Anzures, Fernando [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Fernando Anzures, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / A598c 2013, ... Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Angel Carlos González Rúiz ; revisión Ivonne Raso Arcaute ; editora Marisa de Anta. by Schiffman, Leon G [autor.] \| Anta, Marisa De [editor] \| Gonzaález Ruiz, Angel Carlos \| Kanuk, Leslie Lazar \| Raso Arcaute, Ivonne [revisión]. Edition: 7a edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c1 2001. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : principios de microeconomía / coordinador Roberto Hernán González ... [y otros]. by Hernán González, Roberto [coordinador] \| Jiménez García, Emilio [coordinador] \| López Pina, Txema [coordinador] \| Ramos Rodrigo, José [coordinador]. Edition: 1a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Delta Publicaciones, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / C656c 2014. Place hold Request article Add to cart (remove)
		Neuromarketing / Bernard Roullet, Olivier Droulers ; traducción de José Carmen Pecina Hernández. by Roullet, Bernard [autor.] \| Pecina Hernández, José Carmen. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8342 / R685n 2015, ... Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : microeconomía intermedia / coordinador Roberto Hernán González ... [y otros]. by Hernán González, Roberto [coordinador] \| Jiménez García, Emilio [coordinador] \| López Pina, Txema [coordinador] \| Ramos Rodrigo, José [coordinador]. Edition: 1a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Delta Publicaciones, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / C656c1 2014. Place hold Request article Add to cart (remove)
		Consumer behavior : student edition 7 / Barry J. Babin ; Eric G. Harris. by Babin, Barry J [autor.] \| Harris, Eric G. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA Cengage Learning 2016Other title: CB : consumer behavior.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / B114c 2016, ... Place hold Request article Add to cart (remove)
		Know Your Fans : Using Word-of-Mouth Marketing to Sell Your Products / Barry Libert, Jon Spector. by Libert, Barry, 1954- [autor.] \| Spector, Jon. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey Pearson Education, Inc. (P) Audible, Inc 2009Availability: Items available for loan: Biblioteca CESA (16)Call number: EBR 658.8 / L695k , ... Place hold Request article Add to cart (remove)
		Marketing del comportamiento / Alain Sanjaume, Arnaud Caplier ; traducción José Carmen Pecina Hernández. by Sanjaume, Alain [autor.] \| Caplier, Arnaud \| Pecina Hernández, José Carmen. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México Editorial Trillas 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / SA195m 2015. Place hold Request article Add to cart (remove)
		Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013. Place hold Request article Add to cart (remove)
		Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, John Karolefski, Al Heller. by Ac Nielsen \| Heller, Al \| Karolefski, John. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey John Wiley & Sons, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / N669c 2006 , ... Place hold Request article Add to cart (remove)
		La estrategia de las marcas blancas : cómo afrontar el reto de las marcas de la distribución / Nirmalya. Kumar, Jan-Benedict E. M. Steenkamp ; Carlos Ganzinelli Grampin traductor. by Kumar, Nirmalya, 1960- [autor.] \| E. M. Steenkamp, Jan-Benedict \| Ganzinelli Grampin, Carlos [traductor]. Edition: 1a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona Deusto, 2007Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.827 / K96e 2007, ... Place hold Request article Add to cart (remove)
		Persona no consumidor : antropología, neurociencia y hormonas para el marketing / Javier Rovira. by Rovira, Javier [autor.]. Edition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Alfaomega, ESIC, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R875p 2017. Place hold Request article Add to cart (remove)

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