Consumer behavior : student edition 7 / Barry J. Babin ; Eric G. Harris.
Material type:
TextLanguage: English Publisher: Boston, MA Cengage Learning 2016Edition: Seventh editionDescription: x, 390 páginas : ilustraciones, láminas fotografías + 1 folleto acceso digitalContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1305403223; 9781305403222; 9781305403246 :Other title: CB : consumer behaviorSubject(s): Consumidores -- Mercadeo | Comportamiento del consumidor -- Aspectos psicológicos | Análisis de mercadeoDDC classification: 658.834 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / B114c 2016 (Browse shelf(Opens below)) | Ej.1 | Available | 7101024037 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / B114c 2016 (Browse shelf(Opens below)) | Ej. 2 | Available (Sin restricciones) | 7101024089 |
Incluye índice.
Anx.1 : Folleto con acceso digital de la obra.
Part I. Introduction ; Part II. Internal influences ; Part III. External influences ; Part IV. Situations and decision making ; Part V. Consuption and beyond.
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