MKTG : instructor edition / Charles W. Lamb, Joseph F Hair, Carl McDaniel.
Material type:
TextLanguage: English Publisher: Mason, OH : South-Western Cengage Learning, 2013Edition: Sixth editionDescription: 400 páginas : ilustraciones, láminas fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 113319012X; 9781133190127Subject(s): Consumidores -- Aspectos sicológicos | Mercadeo | Comportamiento del consumidor | Investigación de mercadeoDDC classification: 658.834 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / L218mk2 2013 (Browse shelf(Opens below)) | Ej. 1 | Available | 7101023078 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / L218mk2 2013 (Browse shelf(Opens below)) | Ej. 2 | Available | 7101023348 |
Incluye bibliografía e índice.
Parte 1. The world of marketing ; Parte 2. Analyzing marketing opportunities ; Parte 3. Product decisions ; Parte 4. Distribution decisions ; Parte 5. Promotion and communication strategies ; Parte 6. Pricing decisions ; Parte 7. Technology-driven marketing.
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