The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank.

By: Cooper, Brant [autor.]Contributor(s): Vlaskovits, Patrick | Blank, Steven GMaterial type: TextTextLanguage: English Publisher: Menlo Park, California : B. Cooper and P. Vlaskovitz, 2010Description: 103 páginas : IlustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9780982743607; 9780982743638Subject(s): Consumidores -- Investigaciones | Mercadeo relacional | Mercadeo -- Investigaciones | Preferencias de los consumidores | Satisfacción del consumidor | Comportamiento del consumidorDDC classification: 658.402
Contents:
Foreword / Steven Gary Blank -- 1. Introduction -- 2. Customer development. What customer development is ; What customer development is not ; Three levels of learning ; Getting started -- 3. Case study : naive thinking -- 4. Concept definitions. Early adopters/early evangelists ; Segmentation ; Market type ; "Non-traditional" business model ; Positioning ; Product-market fit ; Minimum viable product (MVP) ; Lean startup ; Pivot ; Getting out of the building -- 5. Case study : multiple pivots -- 6. Know thy business. To the whiteboard ; An example ; Know thyself -- 7. Case study : on customer-centric culture -- 8. 8 steps to customer discovery. Overview ; Step 1, document C-P-S hypotheses ; Step 2, Brainstorm business model hypothesis ; Step 3, Find prospects to talk to ; Step 4, Reach out to prospects ; Step 5, Engaging prospects ; Step 6, Phase gate I, compile, measure, test ; Step 7, Problem solving fit, MVP ; Step 8, Phase gate II, compile, measure, test -- 9. Case study : testing towards a scalable business model -- 10. Conclusion. Summary ; Resources ; About the authors.
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Piso 1 		Recursos de información electrónicos y digitales EBR658.402 / C776e 2010 (Browse shelf(Opens below)) Ej. 1 Available Disponible Kindle No 0048, 166, 167, 171. LE00106
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Foreword / Steven Gary Blank -- 1. Introduction -- 2. Customer development. What customer development is ; What customer development is not ; Three levels of learning ; Getting started -- 3. Case study : naive thinking -- 4. Concept definitions. Early adopters/early evangelists ; Segmentation ; Market type ; "Non-traditional" business model ; Positioning ; Product-market fit ; Minimum viable product (MVP) ; Lean startup ; Pivot ; Getting out of the building -- 5. Case study : multiple pivots -- 6. Know thy business. To the whiteboard ; An example ; Know thyself -- 7. Case study : on customer-centric culture -- 8. 8 steps to customer discovery. Overview ; Step 1, document C-P-S hypotheses ; Step 2, Brainstorm business model hypothesis ; Step 3, Find prospects to talk to ; Step 4, Reach out to prospects ; Step 5, Engaging prospects ; Step 6, Phase gate I, compile, measure, test ; Step 7, Problem solving fit, MVP ; Step 8, Phase gate II, compile, measure, test -- 9. Case study : testing towards a scalable business model -- 10. Conclusion. Summary ; Resources ; About the authors.

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