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		El nuevo marketing relacional : conseguir el éxito de un negocio empleando las redes sociales / Mari Smith ; traductor Francisco José Salcedo Sotoca. by Smith, Mari, 1966- [autor.] \| Salcedo Sotoca, Francisco José [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Anaya Multimedia, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S642n. Place hold Request article Add to cart (remove)
		All marketers are liars : the underground classic that explains how marketing really works and why authenticity is the best marketing of all / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Portafolio Penguin, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / G585a, ... Not available: Biblioteca CESA: Damaged (3). Place hold Request article Add to cart (remove)
		Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing / Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción: Gladys Arango Medina ; revisión técnica: Enrique Luque Carulla. by Pelton, Lou E [autor.] \| Lumpkin, James R \| Strutton, David. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / P393c. Place hold Request article Add to cart (remove)
		Temas clave en marketing relacional / coordinador Manuel Alfaro Faus. by Alfaro Faus, Manuel [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385t, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Los 100 errores del CRM : Mitos, mentiras y verdades del marketing de relaciones / Pedro Reinares. by Reinares Lara, Pedro [autor.]. Series: DivulgaciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC editorial, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R364c, ... Place hold Request article Add to cart (remove)
		Estrategias para lograr clientes rentables / James G. Barnes, José Martín Rivera translator. by Barnes, James G [autor.] \| Rivera, José Martín [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Panorama Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B261e, ... Place hold Request article Add to cart (remove)
		Neuromarketing : exploring the brain of the consumer / Leon Zurawicki. by Zurawicki, Leon [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Berlin : Springer, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8019 / Z964n. Place hold Request article Add to cart (remove)
		Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de Javier Alvarez. by Reinares Lara, Pedro José [autor.] \| Alvarez Ballesteros Francisco Javier \| Gómez Arnau, Adriana [editor] \| Ponzoa Casado, José Manuel. Series: Prentice hall. Financial TimesEdition: 2a. edition / Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / R364m, ... Place hold Request article Add to cart (remove)
		Mercadeo Relacional : hable directo con su cliente; descubra, conozca y comprenda a sus cliente con Mercadeo Directo / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Edition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Rap Collins Colombia, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8132 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by Peppers, Don [autor.] \| Rogers, Martha. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P424m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ... Place hold Request article Add to cart (remove)
		Follow that customer! : the event-driven marketing hadbook / Egbert Jan Van Bel, Ed Sander, Alan Weber. by Bel, Egbert Jan Van [autor.] \| Sander, Ed \| Weber, Alan. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Racom Communications, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V217f, ... Place hold Request article Add to cart (remove)
		The new relationship marketing : how to build a large, loyal, profitable network using the social Web / Mari Smith. by Smith, Mari, 1966- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.821 / S642n. Place hold Request article Add to cart (remove)

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