How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John Leppard.

By: McDonald, Malcolm [autor.]Contributor(s): Leppard, JohnMaterial type: TextTextLanguage: English Series: The Marketing seriesPublisher: London : Heinemann, 1986Description: 149 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0434912298; 0434912298; 043491231XSubject(s): Administracion de Industrias de Servicios | Industrias de Servicios | Técnicas de ventas | Industria de servicios -- Mercadeo | Mercadeo de serviciosDDC classification: 658.8
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Includes index.

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