Your search returned 42 results.

Sort
Results
Dirección de productos : selección de textos / Maynard Phelps ; traducción de Ricardo Vinós Cruz-López.

by Phelps, Maynard [autor.].

Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: México : American Marketing Association, 1975Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / P539d.

Estrategias para el desarrollo de nuevos productos / Frederick D. Buggie ; translator de Jaime Prado.

by Buggie, Frederick D [autor.] | Prado, Jaime [traductor].

Series: Serie Norma de Desarrollo GerencialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Norma, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / B931e.

Marketing estratégico / Jean Jacques Lambin ; traducción Salvador Miquek, Antonio Carlos Cuenca.

by Lambin, Jean-Jacques [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L224m.

The new products workshop : hands\on tools for developing winners / Barry Feig.

by Feig, Barry [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F297n.

Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal.

by Rosenthal, Stephen R [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / R813d, ... Not available: Biblioteca CESA: Damaged (1).

Marketing the unknown : developing market strategies for technical innovations / Paul Millier.

by Millier, Paul [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m.

New product development checklists : proven checklists for developing new products from mission to market / George Gruenwald.

by Gruenwald, George [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n.

Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski.

by Kuczmarski, Thomas D, 1951- [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Innovation Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m.

Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch, Kirberg Alejandro [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.575 / S357n, ...

Product management / Donald R. Lehman, Russell S. Winer.

by Lehmann, Donald R [autor.] | Winer, Russell S.

Series: The McGraw-Hill/Irwin series in marketingEdition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw Hill Irwin, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528p.

La investigación de mercados en la práctica / José María Ferré Trenzano.

by Ferré Trenzano, José María [autor.].

Series: Marketing prácticoMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F382i.

Nuevos productos : de la idea al lanzamiento / José María Ferré Trenzano.

by Ferré Trenzano, José María [autor.].

Series: Marketing prácticoMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F382n.

Con premio incluido : la próxima gran idea de marketing / Seth Godin ; traductora Gisela D. Mercado Weage.

by Godin, Seth [autor.] | Mercado Weage, Gisela D [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G585c, ...

Administración del producto / Donald R. Lehmann, Russell S. Winer ; revisión técnica Diana Dávila R. ; traducción Jorge Humberto Romo Muñoz y José del Carmen Pecina.

by Lehmann, Donald R [autor.] | Dávila R., Diana [revisión] | Mares Chacón, Jesús [editor] | Pecina, José Del Carmen | Romo Múño, José Humberto [traductor] | Winer, Russell S.

Edition: 4a. edition / Jesús Mares Chacón.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528a.

Investigación de mercados : un enfoque gerencial / Fabio Plazas Rojas.

by Plazas Rojas, Fabio [autor.] | Aragón Marina, Inmaculada.

Series: MercadeoMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P723i.

Pages
Hola