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Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.

by Krishna, Aradhna [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Taylor & Francis Group, 2010Online access: Para consultar la tabla de contenido presione aquí Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.822 / K927s.

Investigación de mercados : un enfoque gerencial / Fabio Plazas Rojas.

by Plazas Rojas, Fabio [autor.] | Aragón Marina, Inmaculada.

Series: MercadeoMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P723i.

Contagious : why things catch on / Jonah Berger.

by Berger, Jonah [autor.].

Edition: First Simon & Schuster hardcover edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Simon & Schuster, 2013Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B496c.

Hooked : how to build habit\forming products / Nir Eyal with Ryan Hoover.

by Eyal, Nir [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Portfolio/Penguin, 2014Copyright date: ©2014Publisher: [California] : [s.e.], 2014Other title: How to build habit\forming products.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / E915h 2014.

Well-designed : how to use empathy to create products people love / Jon Kolko.

by Kolko, Jon [autor.].

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K813w 2014.

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