Contagious : why things catch on / Jonah Berger.
Material type:
TextLanguage: English Publisher: New York : Simon & Schuster, 2013Edition: First Simon & Schuster hardcover editionDescription: viii, 244 páginas : ilustraciones ; 22 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1451686579; 9781451686579; 9781451686579; 9781451686593Subject(s): Consumidores -- Aspectos sicológicos | Sicología del consumido | Comportamiento del consumidor | Productos nuevos | Popularidad -- Economic aspectsDDC classification: 658.834 Online resources: Contributor biographical information | Publisher description | Sample text
Contents:
Why things catch on \\ Social currency \\ Triggers \\ Emotion \\ Public \\ Practical value \\ Stories.
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / B496c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available (Sin restricciones) | 7101020169 |
Total holds: 0
Includes bibliographical references (p. [215]\233) and index.
Why things catch on \\ Social currency \\ Triggers \\ Emotion \\ Public \\ Practical value \\ Stories.
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