Hooked : how to build habit\forming products / Nir Eyal with Ryan Hoover.
Material type: TextLanguage: English Publisher: New York : Portfolio/Penguin, 2014Copyright date: ©2014Publisher: [California] : [s.e.], 2014Description: 242 páginas : ilustraciones ; 22 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1591847788; 9781591847786Other title: How to build habit\forming productsSubject(s): Nuevos productos | Preferencias de los consumidores | Comportamiento del consumidor | Productos nuevosDDC classification: 658.834Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / E915h 2014 (Browse shelf(Opens below)) | Ej. 1 | Available | 7101023877 |
Incluye referencias bibliográficas Notas : páginas 225\242.
1. The habit zone \\ 2. Trigger \\ 3. Action \\ 4. Variable reward \\ 5. Investment \\ 6. What are you going to do with this? \\ 7. Case study : the Bible app \\ 8. Habit testing and where to look for habit\forming opportunities.
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model \ a four\step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start\up founder \ not abstract theory, but a how\to guide for building better products. Hooked is written for product managers, designers, marketers, start\up founders, and anyone who seeks to understand how products influence our behavior. \\ Solapa carátula.
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