Results of search for 'ccl=an:45142' › Biblioteca CESA catalog

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		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s. Place hold Request article Add to cart (remove)
		The PDMA handbook of new product of new product development / Milton D. Rosenau, [y otros]. by Rosenau, Milton D [autor.] \| Anschuetz, Ned F [coautor] \| Castellion, George A [coautor] \| Griffin, Abbie [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [s.l.] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / R813p. Place hold Request article Add to cart (remove)
		Marketing the unknown : developing market strategies for technical innovations / Paul Millier. by Millier, Paul [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m. Place hold Request article Add to cart (remove)
		New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy. by Lilien, Gary L [autor.] \| Rangaswamy, Arvind. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Massachusetts : Addison Wesley Longman, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / L728n, ... Place hold Request article Add to cart (remove)
		Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary. by Wileman, Andrew - Jary, Michael [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r. Place hold Request article Add to cart (remove)
		New product development checklists : proven checklists for developing new products from mission to market / George Gruenwald. by Gruenwald, George [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n. Place hold Request article Add to cart (remove)
		The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. by Marconi, Joe [autor.] \| American Marketing Association. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 2000Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M321b. Place hold Request article Add to cart (remove)
		Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. by Kuczmarski, Thomas D, 1951- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Innovation Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m. Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg. by Schnarch, Kirberg Alejandro [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.575 / S357n, ... Place hold Request article Add to cart (remove)
		Principios y práctica de marketing / Richard H. Buskirk ; traducido por Fernando Urizar. by Buskirk, Richard H [traductor]. Series: Colección GestionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1965Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B959p. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Lane Keller, Kevin [autor.]. Edition: 4ta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K291s, ... Place hold Request article Add to cart (remove)
		Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F382i. Place hold Request article Add to cart (remove)
		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina, 1948- [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan. by Morgan, John, 1961- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2012Online access: Cover image Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M847b. Place hold Request article Add to cart (remove)
		Product management / Donald R. Lehman, Russell S. Winer. by Lehmann, Donald R [autor.] \| Winer, Russell S. Series: The McGraw-Hill/Irwin series in marketingEdition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw Hill Irwin, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528p. Place hold Request article Add to cart (remove)
		Branding basic for small business : how to create an irresistible brand on any budget / Maria Ross. by Ross, Maria [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Tray Creative, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R823b. Place hold Request article Add to cart (remove)
		Desarrollar la gestión de la creatividad y de la innovación. / traductor Ana García Bertrán. by García Bertrán, Ana [traductor]. Series: Harvard business essentialsMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Deusto, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / L948d. Place hold Request article Add to cart (remove)
		La investigación de mercados en la práctica / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Series: Marketing prácticoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F382i. Place hold Request article Add to cart (remove)
		Estrategias de productos y precios / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Series: Marketing prácticoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p. Place hold Request article Add to cart (remove)
		Nuevos productos : de la idea al lanzamiento / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Series: Marketing prácticoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F382n. Place hold Request article Add to cart (remove)

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Your search returned 130 results.