Results of search for 'ccl=an:45104' › Biblioteca CESA catalog

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		Marketing al día. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Caracas : DELNU, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M345m. Place hold Request article Add to cart (remove)
		Desarrollo y ejecución de estrategias de mercadeo / Raymond D. Hehman ; traducción Hugo Alberto Coronado P. by Hehman, Raymond D [autor.] \| Coronado P., Hugo Alberto [traductor]. Series: Serie Norma Desarrollo GerencialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H464d. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnía : análisis, planeación y control / Philip Kotler ; translator R. Quijano R. by Kotler, Philip [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Diana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Tácticas de guerrilla aplicadas al mercadeo / Jay Conrad Levinson ; traducción : Adriana de Hassan. by Levinson, Jay Conrad [autor.] \| Hassan, Adriana de. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona ; Bogotá : Editorial Normal, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L665t. Place hold Request article Add to cart (remove)
		Mercadotecnia directa integrada : técnicas y estrategias para el éxito / Ernan Roman ; prólogo de Bob Stone, Jim Kobs ; traducción de María Elena Rosas Sánchez. by Roman, Ernan [autor.] \| Stone, Bob, 1918-2007 [prólogo .] \| Kobs, Jim [prólogo .] \| Rosas Sánchez, María Elena [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R758m 1990, ... Place hold Request article Add to cart (remove)
		Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald. by Christopher, Martín [autor.] \| Majaro, Simón \| McDonald, Malcolm. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s. Place hold Request article Add to cart (remove)
		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Como mercadear sus servicios : guía para profesionales y pequeños empresarios / Anthony O. Putman ; traducción Jesús Villamizar Herrera ; asesoria y revisión técnica Humberto Serna Gómez. by Putman, Anthony O [autor.] \| Serna Gómez, Humberto \| Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P988c. Place hold Request article Add to cart (remove)
		How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper. by Hiebing, Roman G. - Cooper, Scoot W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633h. Place hold Request article Add to cart (remove)
		The 1\day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W Cooper. by Hiebing, Román G [autor.] \| Cooper, Scott W. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633d. Place hold Request article Add to cart (remove)
		Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro. by Kotler, Philip [autor.]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Administración de marketing : estrategias y programas / Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza. by Guiltinan, Joseph P [autor.] \| Paul, Gordon W \| Rosas Lopetegui, Gloria Elizabeth [traductor] \| Rosero Hinestroza, Roberto. Edition: 5a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953a, ... Place hold Request article Add to cart (remove)
		Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón]. by Cravens, David W [autor.] \| Hills, Gerald E \| Woodruff, Robert B. Series: Marketing universitarioMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a. Place hold Request article Add to cart (remove)
		estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars. by Schnaars, Steven P [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e. Place hold Request article Add to cart (remove)
		La auditoría de marketing : cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. McDonald y John W. Leppard ; traducción Claudio L. Soriano Soriano. by Mcdonald, Malcolm H. B [autor.] \| Leppard, John W \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135a. Place hold Request article Add to cart (remove)
		Marketing y competitividad : el método tortuga en 40 pasos / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382m. Place hold Request article Add to cart (remove)
		The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. by Hiam, Alexander [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p. Place hold Request article Add to cart (remove)
		Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García. by Ries, Al [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e. Place hold Request article Add to cart (remove)
		Marketing management : analysis, planning, implementation and control / Phillip Kotler. by Kotler, Philip [autor.]. Series: Prentice\Hall International series in MarketingEdition: Ninth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mt. Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)

		Marketing al día. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Caracas : DELNU, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M345m. Place hold Request article Add to cart (remove)
		Desarrollo y ejecución de estrategias de mercadeo / Raymond D. Hehman ; traducción Hugo Alberto Coronado P. by Hehman, Raymond D [autor.] \| Coronado P., Hugo Alberto [traductor]. Series: Serie Norma Desarrollo GerencialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H464d. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnía : análisis, planeación y control / Philip Kotler ; translator R. Quijano R. by Kotler, Philip [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Diana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Tácticas de guerrilla aplicadas al mercadeo / Jay Conrad Levinson ; traducción : Adriana de Hassan. by Levinson, Jay Conrad [autor.] \| Hassan, Adriana de. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona ; Bogotá : Editorial Normal, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L665t. Place hold Request article Add to cart (remove)
		Mercadotecnia directa integrada : técnicas y estrategias para el éxito / Ernan Roman ; prólogo de Bob Stone, Jim Kobs ; traducción de María Elena Rosas Sánchez. by Roman, Ernan [autor.] \| Stone, Bob, 1918-2007 [prólogo .] \| Kobs, Jim [prólogo .] \| Rosas Sánchez, María Elena [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R758m 1990, ... Place hold Request article Add to cart (remove)
		Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald. by Christopher, Martín [autor.] \| Majaro, Simón \| McDonald, Malcolm. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s. Place hold Request article Add to cart (remove)
		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Como mercadear sus servicios : guía para profesionales y pequeños empresarios / Anthony O. Putman ; traducción Jesús Villamizar Herrera ; asesoria y revisión técnica Humberto Serna Gómez. by Putman, Anthony O [autor.] \| Serna Gómez, Humberto \| Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P988c. Place hold Request article Add to cart (remove)
		How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper. by Hiebing, Roman G. - Cooper, Scoot W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633h. Place hold Request article Add to cart (remove)
		The 1\day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W Cooper. by Hiebing, Román G [autor.] \| Cooper, Scott W. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633d. Place hold Request article Add to cart (remove)
		Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro. by Kotler, Philip [autor.]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Administración de marketing : estrategias y programas / Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza. by Guiltinan, Joseph P [autor.] \| Paul, Gordon W \| Rosas Lopetegui, Gloria Elizabeth [traductor] \| Rosero Hinestroza, Roberto. Edition: 5a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953a, ... Place hold Request article Add to cart (remove)
		Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón]. by Cravens, David W [autor.] \| Hills, Gerald E \| Woodruff, Robert B. Series: Marketing universitarioMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a. Place hold Request article Add to cart (remove)
		estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars. by Schnaars, Steven P [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e. Place hold Request article Add to cart (remove)
		La auditoría de marketing : cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. McDonald y John W. Leppard ; traducción Claudio L. Soriano Soriano. by Mcdonald, Malcolm H. B [autor.] \| Leppard, John W \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135a. Place hold Request article Add to cart (remove)
		Marketing y competitividad : el método tortuga en 40 pasos / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382m. Place hold Request article Add to cart (remove)
		The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. by Hiam, Alexander [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p. Place hold Request article Add to cart (remove)
		Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García. by Ries, Al [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e. Place hold Request article Add to cart (remove)
		Marketing management : analysis, planning, implementation and control / Phillip Kotler. by Kotler, Philip [autor.]. Series: Prentice\Hall International series in MarketingEdition: Ninth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mt. Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)

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