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		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Marketing fundamental / Eric Vernette ; traducción Enrique Canals ; revisión Carlos Boscones. by Vernette, Eric [autor.] \| Bascones, Carlos \| Canals, Enrique [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Eyrrolles, Ediciones Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V532m. Place hold Request article Add to cart (remove)
		Las claves de la publicidad / Mariola García Uceda. by García Uceda, Mariola [autor.]. Edition: 2a. edition / revisada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c. Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez. by Lamb, Charles W [autor.] \| Hair, Jr, Joseph F \| McDaniel, Carl \| Deras Quiñónez, Adolfo [traductor .]. Edition: 4a edición .Material type: Text festschrift ; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : International Thomson Editores, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m 1998, ... Place hold Request article Add to cart (remove)
		Televenta de guerrilla : obtenga el éxito en sus ventas por teléfono, e\mail, fax e internet / Jay Conrad, Mark S. A. Smith, Orvel Ray Silson. by Levinson, Jay Conrad [autor.] \| Smith, Mark Sa \| Wilson, Orvel Ray. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Deusto, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / C754t. Place hold Request article Add to cart (remove)
		Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / texto original Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G del Río. by Ries, Al [autor.] \| Del Río G., Raúl [traductor] \| Peralba, Raúl [traductor] \| Ries, Laura. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559l. Place hold Request article Add to cart (remove)
		Guerra de marcas : 10 reglas para construir la marca arrasadora / David F. D'Alessandro con Michele Owens ; traducción de Angela García. by D'alessandro, David F [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor] \| Owens, Michele. Edition: Edición Fabian Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D141g. Place hold Request article Add to cart (remove)
		Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo. by Greenberg, Paul [autor.] \| Franco Calvo, Mercedes [editor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel. by Kotler, Philip [autor.] \| Armstrong, Gary \| Cámara Ibánez, Dionisio \| Cruz Roche, Ignacio \| Rivera Rodríguez, Clara Eugenia [traductor .] \| Ancos Rivera, María de [traductor .] \| Ibañez Tardel, Andrés [revisión .]. Edition: 10a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Carl McDaniel ; traducción Adolfo Deras Quinonez, Enrique Palos Báez, Manuel Ortiz Staines ; revisión técnica Adriana Carranza ... [y otros]. by Lamb, Charles W [autor.] \| Deras Quiñones, Adolfo [traductor] \| Hair, Joseph F \| Mcdaniel, Carl \| Ortiz, Manuel [traductor] \| Palos Baéz, Enrique [traductor]. Edition: 6a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m. Place hold Request article Add to cart (remove)
		Marketing social corporativo : la acción social de la empresa / Francisco Javier Barranco Saiz. by Barranco Saiz, Francisco Javier [autor.]. Series: Marketing sectorialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B268m. Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by Lamb, Charles W [autor.] \| Hair, Joseph F \| Mcdaniel, Carl. Edition: Edición 9.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mason, OH : Thomson South-Western, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m. Place hold Request article Add to cart (remove)
		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E [autor.] \| Baack, Donald. Edition: Third edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, & marketing communications.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / C648i. Place hold Request article Add to cart (remove)
		Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot. by Braidot, Nestor [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ... Place hold Request article Add to cart (remove)
		The new rules of marketing & Pr : how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. by Meerman Scott, David [autor.]. Edition: 2a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Hoboken, New Jersey : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / M495n 2010, ... Place hold Request article Add to cart (remove)
		Programa nuevos desafíos de la gerencia : mercadeo para la competitividad / Colegio de Estudios Superiores de Administración - CESA ; Instituto Colombiano de Administración - INCOLDA ; Luis Alberto Moreno [y otros] ... by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Moreno, Luis Alberto \| Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Asociación Nacional de Anunciantes de Colombia. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Instituto Colombiano de Administración - INCOLDA ; Asociación Nacional de Anunciantes Colombia, 1993Availability: Items available for loan: Biblioteca CESA (12)Call number: 658.8 / C691p 1993, ... Place hold Request article Add to cart (remove)
		Cómo convertir a sus clientes en socios / Producción ejecutiva María Facio, Mercedes Reincke ; presentador Philip Kotler. by Kotler, Philip \| Facio, María [productor.] \| Reincke, Mercedes [productor]. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish, English Publisher: [s.l.] : Visendus, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C728 1998. Place hold Request article Add to cart (remove)
		Cómo vender a clientes difíciles / Mc Graw-Hill, Inc.; asesores: Chuck Cole, J.W. Demsey, Charles Palmer. by Cole, Chuck \| Demsey, J.W \| Palmer, Charles. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [sin lugar] : CRM Productions, [1990]Other title: Selling to tough customer.Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / C728c 1990, ... Place hold Request article Add to cart (remove)
		The 22 Immutable Laws of Marketing : violate them at your own risk / Al Ries, Jack Trout. by Ries, Al [autor.] \| Jack, Trout [coautor]. ; Format: electronic available online Language: English Publisher: Estados Unidos de América : HarperCollins Publisher s, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559i 1994. Place hold Request article Add to cart (remove)
		Sales and marketing management - S&MM / Bill Communications Inc. by Bill Communications Incorporated. Material type: Continuing resource; Type of continuing resource: periodical Language: inglés Publisher: New York : Bill Communications Inc. 1984-2003Availability: Items available for loan: Biblioteca CESA (39)Call number: 658, ... Not available: Biblioteca CESA: Damaged (1). Biblioteca CESA: Lost (6). Place hold Request article Add to cart (remove)

		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Marketing fundamental / Eric Vernette ; traducción Enrique Canals ; revisión Carlos Boscones. by Vernette, Eric [autor.] \| Bascones, Carlos \| Canals, Enrique [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Eyrrolles, Ediciones Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V532m. Place hold Request article Add to cart (remove)
		Las claves de la publicidad / Mariola García Uceda. by García Uceda, Mariola [autor.]. Edition: 2a. edition / revisada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c. Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez. by Lamb, Charles W [autor.] \| Hair, Jr, Joseph F \| McDaniel, Carl \| Deras Quiñónez, Adolfo [traductor .]. Edition: 4a edición .Material type: Text festschrift ; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : International Thomson Editores, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m 1998, ... Place hold Request article Add to cart (remove)
		Televenta de guerrilla : obtenga el éxito en sus ventas por teléfono, e\mail, fax e internet / Jay Conrad, Mark S. A. Smith, Orvel Ray Silson. by Levinson, Jay Conrad [autor.] \| Smith, Mark Sa \| Wilson, Orvel Ray. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Deusto, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / C754t. Place hold Request article Add to cart (remove)
		Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / texto original Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G del Río. by Ries, Al [autor.] \| Del Río G., Raúl [traductor] \| Peralba, Raúl [traductor] \| Ries, Laura. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559l. Place hold Request article Add to cart (remove)
		Guerra de marcas : 10 reglas para construir la marca arrasadora / David F. D'Alessandro con Michele Owens ; traducción de Angela García. by D'alessandro, David F [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor] \| Owens, Michele. Edition: Edición Fabian Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D141g. Place hold Request article Add to cart (remove)
		Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo. by Greenberg, Paul [autor.] \| Franco Calvo, Mercedes [editor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel. by Kotler, Philip [autor.] \| Armstrong, Gary \| Cámara Ibánez, Dionisio \| Cruz Roche, Ignacio \| Rivera Rodríguez, Clara Eugenia [traductor .] \| Ancos Rivera, María de [traductor .] \| Ibañez Tardel, Andrés [revisión .]. Edition: 10a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Carl McDaniel ; traducción Adolfo Deras Quinonez, Enrique Palos Báez, Manuel Ortiz Staines ; revisión técnica Adriana Carranza ... [y otros]. by Lamb, Charles W [autor.] \| Deras Quiñones, Adolfo [traductor] \| Hair, Joseph F \| Mcdaniel, Carl \| Ortiz, Manuel [traductor] \| Palos Baéz, Enrique [traductor]. Edition: 6a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m. Place hold Request article Add to cart (remove)
		Marketing social corporativo : la acción social de la empresa / Francisco Javier Barranco Saiz. by Barranco Saiz, Francisco Javier [autor.]. Series: Marketing sectorialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B268m. Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by Lamb, Charles W [autor.] \| Hair, Joseph F \| Mcdaniel, Carl. Edition: Edición 9.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mason, OH : Thomson South-Western, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m. Place hold Request article Add to cart (remove)
		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E [autor.] \| Baack, Donald. Edition: Third edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, & marketing communications.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / C648i. Place hold Request article Add to cart (remove)
		Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot. by Braidot, Nestor [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ... Place hold Request article Add to cart (remove)
		The new rules of marketing & Pr : how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. by Meerman Scott, David [autor.]. Edition: 2a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Hoboken, New Jersey : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / M495n 2010, ... Place hold Request article Add to cart (remove)
		Programa nuevos desafíos de la gerencia : mercadeo para la competitividad / Colegio de Estudios Superiores de Administración - CESA ; Instituto Colombiano de Administración - INCOLDA ; Luis Alberto Moreno [y otros] ... by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Moreno, Luis Alberto \| Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Asociación Nacional de Anunciantes de Colombia. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Instituto Colombiano de Administración - INCOLDA ; Asociación Nacional de Anunciantes Colombia, 1993Availability: Items available for loan: Biblioteca CESA (12)Call number: 658.8 / C691p 1993, ... Place hold Request article Add to cart (remove)
		Cómo convertir a sus clientes en socios / Producción ejecutiva María Facio, Mercedes Reincke ; presentador Philip Kotler. by Kotler, Philip \| Facio, María [productor.] \| Reincke, Mercedes [productor]. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish, English Publisher: [s.l.] : Visendus, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C728 1998. Place hold Request article Add to cart (remove)
		Cómo vender a clientes difíciles / Mc Graw-Hill, Inc.; asesores: Chuck Cole, J.W. Demsey, Charles Palmer. by Cole, Chuck \| Demsey, J.W \| Palmer, Charles. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [sin lugar] : CRM Productions, [1990]Other title: Selling to tough customer.Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / C728c 1990, ... Place hold Request article Add to cart (remove)
		The 22 Immutable Laws of Marketing : violate them at your own risk / Al Ries, Jack Trout. by Ries, Al [autor.] \| Jack, Trout [coautor]. ; Format: electronic available online Language: English Publisher: Estados Unidos de América : HarperCollins Publisher s, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559i 1994. Place hold Request article Add to cart (remove)
		Sales and marketing management - S&MM / Bill Communications Inc. by Bill Communications Incorporated. Material type: Continuing resource; Type of continuing resource: periodical Language: inglés Publisher: New York : Bill Communications Inc. 1984-2003Availability: Items available for loan: Biblioteca CESA (39)Call number: 658, ... Not available: Biblioteca CESA: Damaged (1). Biblioteca CESA: Lost (6). Place hold Request article Add to cart (remove)

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