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Marketing : concepts and strategies / William M. Pride, O.C Ferrell.

by Pride, William M [autor.] | Ferrell, O.C.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Houghton mifflin company, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ...

Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch, Kirberg Alejandro [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.575 / S357n, ...

Marketing / Philip Kotler, Gary Armstrong ; traductor Roberto Luis Escalona García.

by Kotler, Philip [autor.] | Escalona García, Roberto Luis [traductor.] | Armstrong, Gary.

Edition: 8a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

Marketing : un enfoque global / E. Jerome McCarthy, Willia, D. Perreault, Jr. ; Rosa María Rosas Sánchez, traductor., Olivia del Carmen Farrés Domenzáin,.

by Mccarthy, E. Jerome [autor.] | Farrés Domenzáin, Olivia Del Carmen [traductora.] | Perreault Jr., William D | Rosas Sánchez, Rosa María [traductora.].

Edition: 13a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / M116m, ...

Comercio electrónico, publicidad y marketing en internet / Daniel Bugos, Luz de León.

by Bugos, Daniel [autor.] | De-León, Luz.

Series: McGraw\Hill de managementMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B957c, ...

Plan de marketing paso a paso : una guía práctica para lanzar con éxito productos, servicios e ideas / Vicente Ambrósio ; editor Orlando Fernández.

by Ambrosio, Vicente [autor.] | Fernández, Orlando [editor].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Bogotá : Pearson Educación de Colombia, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A496p, ...

Administración de ventas / Mark W. Johnston, Greg W. Marshall ; traducción Pilar Mascaró Sacristán, Adolfo Deras Quiñones ; revisión técnica Iván M. Barreira Díaz.

by Johnston, Mark W [autor.] | Barreira Díaz, Iván M [revisión] | Deras Quiñones, Adolfo [traductor] | Marshall, Greg W | Mascaró Sacristán, Pilar [traductor].

Edition: 7a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.81 / J721a, ...

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.

by Cheverton, Peter [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Kogan Page, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.87 / Ch527k, ...

Marketing / Roger A. Kerin.

by Kerin, Roger A [autor.].

Edition: 7a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / K394m2 2003, ...

Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- [autor.] | Ingram, Thomas | Laforge, Raymond W.

Edition: Fourth. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1).

Casos de dirección de marketing / coordinadoras Encarnación González Vázquez, Elisa Alén González ; autores de los casos Julio Cervino Fernández ... [y otros].

by Cerviño Fernández, Julio [autor.] | González Vázquez, Encarnación [coordinador] | González, Elisa Alén [coordinador] | Posada, Juan Luis [editor].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Prentice Hall, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / C341c, ...

Marketing management / Russell S. Winer.

by Winer, Russell S [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / W767m, ... Not available: Biblioteca CESA: Damaged (2).

Nuevos fundamentos de mercadotecnia : hacia el liderazgo del mercado / Lourdes Munch Galindo, Paloma Sandoval.

by Münch Galindo, Lourdes [autor.] | Sandoval, Paloma.

Series: Biblioteca de administraciónMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Trillas, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963m, ...

International marketing / Rakesh Mohan Joshi.

by Joshi, Rakesh Mohan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Oxford (England) : Oxford University Press, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / J837i, ...

Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez.

by Walker, Orville C [autor.] | Boyd Jr., Harper W | Mullins, John | Larréché, Jean-Claude | Palos Baéz, Enrique [traductor ].

Edition: 4a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ...

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [autor.] | Keller, Kevin Lane.

Edition: 12a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Pearson Education, Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m, ...

El nuevo sistema de información de marketing (SIMK) : una nueva generación de marketing que trabaja en equipo y por procesos / Fermín Garmendia Agirre, John R. Serna P.

by Garmendia Agirre, Fermín [autor.] | Serna P., John R.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Esic Editoral, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / G233n, ...

Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: 6a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1).

El plan de marketing en la práctica / José Ma. Sainz de Vicuna Ancín.

by Sainz de Vicuna Ancin, José María [autor.].

Series: Libros profesionales de empresaEdition: 14a. edición / revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S158p, ...

Mm Instructor's Edition / Dawn Iacobucci.

by Iacobucci, Dawn [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / I115m, ...

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