Marketing management / Russell S. Winer.

By: Winer, Russell S [autor.]Material type: TextTextLanguage: Spanish Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Edition: 3a. ediciónDescription: xxix, 500 páginas + Incluye 1 CD ROMContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131963341; 013196335X; 9780131963344; 0131963406Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Administración de mercadeoDDC classification: 658.8 /
Contents:
1. Marketing philosophy and strategy ; 2. Marketing and the job of the marketing manager ; 3. A strategic marketing framework ; 4. Analysis for marketing decisions ; 5. Marketing research ; 6. Analyzing consumer behavior ; 7. Organizational buying behavior ; 8. Market structure and competitor analysis ; 9. Marketing decision making ; 10. Product decisions ; 11. New product development ; 12. Pricing ; 13. Communications and advertising strategy ; 14. Sales promotion ; 15. Channels of distribution ; 16. Direct channels of distribution: personal selling and direct marketing ; 17. Customer relationship management ; 18. Special topic: strategies for service markets.
Anx.1 : CD que contiene material acompañante del libro.
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CD-ROM CD-ROM Biblioteca CESA

Diagonal 34 A No. 5 A - 23 

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PBX: 339 53 00

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Audiovisual 658.8 / W767m 2007 (Browse shelf(Opens below)) Ej. 1 Available 7106000235
Libros Libros Biblioteca CESA

Diagonal 34 A No. 5 A - 23 

Casa Incolda

PBX: 339 53 00

serviciosbiblioteca@cesa.edu.co

Piso 1
General 658.8 / W767m (Browse shelf(Opens below)) Ej. 1 Available 7101014363
CD-ROM CD-ROM Biblioteca CESA

Diagonal 34 A No. 5 A - 23 

Casa Incolda

PBX: 339 53 00

serviciosbiblioteca@cesa.edu.co

Piso 1
Audiovisual 658.8 / W767m 2007 (Browse shelf(Opens below)) Ej. 2 Available 7107001774
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Incluye referencias bibliográficas e índice.

1. Marketing philosophy and strategy ; 2. Marketing and the job of the marketing manager ; 3. A strategic marketing framework ; 4. Analysis for marketing decisions ; 5. Marketing research ; 6. Analyzing consumer behavior ; 7. Organizational buying behavior ; 8. Market structure and competitor analysis ; 9. Marketing decision making ; 10. Product decisions ; 11. New product development ; 12. Pricing ; 13. Communications and advertising strategy ; 14. Sales promotion ; 15. Channels of distribution ; 16. Direct channels of distribution: personal selling and direct marketing ; 17. Customer relationship management ; 18. Special topic: strategies for service markets.

Anx.1 : CD que contiene material acompañante del libro.

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