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La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la compentencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne ; traductora Adriana de Hassan ; revisión técnica Emercomex.

by Chan Kim, W [autor.] | Hassan, Adriana de [traductor] | Mauborgne Renee.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K491e, ...

Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez.

by Walker, Orville C [autor.] | Boyd Jr., Harper W | Mullins, John | Larréché, Jean-Claude | Palos Baéz, Enrique [traductor ].

Edition: 4a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ...

Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros ; revisión técnica Adriana Estrada, Ma. de los Angeles Ramos Solano, María del Pilar Palomar Fuentes.

by Hernández Garnica, Clotilde [autor.] | Guerrero Rosas, Pablo Miguel [editor] | Maubert Viveros, Claudio Alfonso | Palomar Fuentes, María Del Pilar [revisión] | Ramos Solano, María de lol Ángeles [revisión].

Edition: Editor Pablo Miguel Guerrero Rosas.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, Pearson, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / H557f, ... Not available: Biblioteca CESA: Lost (1).

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan kartajaya, Iwan Setiawan.

by Kotler, Philip [autor.] | Kartajaya, Hermawan | Setiawan, Iwan.

Edition: 8a edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m 2010, ... Not available: Biblioteca CESA: Lost (1).

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales.

by Ferrell, O.C [autor.] | Carril Villarreal, María del Pilar | Hartline, Michael D | Treviño Rosales, Magda Elizabeth.

Edition: Quinta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1).

Marketing management : a relationship approach / Svend Hollensen.

by Hollensen, Svend [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Pearson, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H722m 2015, ... Not available: Biblioteca CESA: Lost (1).

Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: Eighth edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / W177m1 2014, ...

Marketing : the core / Roger A. Kerin, Steven W. Hartley.

by Kerin, Roger A [autor.] | Hartley, Steven William.

Edition: 6a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York, NY : McGraw-Hill Education, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K455m 2016. Not available: Biblioteca CESA: Lost (1).

Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción de Leticia Esther Pineda Ayala, Lourdes Amador Araujo.

by Kotler, Philip, 1931- [autor.] | Amador Araujo, Lourdes | Lane Keller, Kevin | Pineda Ayala, Leticia Esther.

Edition: Decimoquinta edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. : Pearson, 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (8)Call number: 658.8 / K874d1 2016, ... Not available: Biblioteca CESA: Lost (1).

Marketing management / Philip Kotler ; Kevin Lane Keller.

by Kotler, Philip, 1931- [autor.] | Keller, Kevin Lane.

Edition: Fifteenth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston Pearson Education 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m 2016, ...

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip [autor.] | Kartajaya, Hermawan | Setiawan, Iwan.

Edition: First. edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey John Wiley & Sons, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m19 2017, ...

MKTG / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel.

by Lamb, Charles W [autor.] | Hair, Jr, Joseph F | Mcdaniel, Carl.

Edition: Undécima edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Cengage Learning, 2018Other title: MKTG 11 : principles of marketing.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L218m4 2018.

Marketing : con aplicaciones para América Latina / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel ; traducción de Consuelo García Álvarez .

by Lamb, Charles W [autor.] | Hair, Jr, Joseph F | Mcdaniel, Carl | García Álvarez, Consuelo [traductor .].

Edition: 1a edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: Italian Publisher: Ciudad de México : Cengage Learning, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.802 / L218m5 2018, ...
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MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair y Carl McDaniel.

by Lamb, Charles W, 1944- [autor.] | Hair, Joseph F | McDaniel, Carl.

Edition: Twelfth edition / student .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Cengage Learning, 2019Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m5 2019, ...

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