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		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez. by Lamb, Charles W [autor.] \| Hair, Jr, Joseph F \| McDaniel, Carl \| Deras Quiñónez, Adolfo [traductor .]. Edition: 4a edición .Material type: Text festschrift ; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : International Thomson Editores, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m 1998, ... Place hold Request article Add to cart (remove)
		Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel. by Kotler, Philip [autor.] \| Armstrong, Gary \| Cámara Ibánez, Dionisio \| Cruz Roche, Ignacio \| Rivera Rodríguez, Clara Eugenia [traductor .] \| Ancos Rivera, María de [traductor .] \| Ibañez Tardel, Andrés [revisión .]. Edition: 10a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing social corporativo : la acción social de la empresa / Francisco Javier Barranco Saiz. by Barranco Saiz, Francisco Javier [autor.]. Series: Marketing sectorialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B268m. Place hold Request article Add to cart (remove)
		Programa nuevos desafíos de la gerencia : mercadeo para la competitividad / Colegio de Estudios Superiores de Administración - CESA ; Instituto Colombiano de Administración - INCOLDA ; Luis Alberto Moreno [y otros] ... by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Moreno, Luis Alberto \| Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Asociación Nacional de Anunciantes de Colombia. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Instituto Colombiano de Administración - INCOLDA ; Asociación Nacional de Anunciantes Colombia, 1993Availability: Items available for loan: Biblioteca CESA (12)Call number: 658.8 / C691p 1993, ... Place hold Request article Add to cart (remove)
		Cómo convertir a sus clientes en socios / Producción ejecutiva María Facio, Mercedes Reincke ; presentador Philip Kotler. by Kotler, Philip \| Facio, María [productor.] \| Reincke, Mercedes [productor]. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish, English Publisher: [s.l.] : Visendus, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C728 1998. Place hold Request article Add to cart (remove)
		Cómo vender a clientes difíciles / Mc Graw-Hill, Inc.; asesores: Chuck Cole, J.W. Demsey, Charles Palmer. by Cole, Chuck \| Demsey, J.W \| Palmer, Charles. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [sin lugar] : CRM Productions, [1990]Other title: Selling to tough customer.Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / C728c 1990, ... Place hold Request article Add to cart (remove)
		Marketing news / 360 Media Ltda. by 360 Media Ltda. Material type: Continuing resource; Type of continuing resource: periodical Language: español Publisher: Bogota : 360 Media Ltda., 2005-2017Availability: Items available for loan: Biblioteca CESA (62)Call number: 658, ... Not available: Biblioteca CESA: Damaged (3). Biblioteca CESA: Lost (13). Place hold Request article Add to cart (remove)
		Plan de comunicación on y off en la práctica / Coordinadores Julio Alard Josemaría y Abel Monfort. by Alard Josemaría, Julio [coordinador .] \| Monfort, Abel [coordinador .]. Series: : Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá ; Madrid : Alfaomega ; ESIC, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / P699p 2018. Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción de Arturo Córdova Just ; revisión técnica de Marcela Benassini Félix . by Kotler, Philip, 1931- [autor.] \| Córdova Just, Arturo [traductor .] \| Benassini Félix, Marcela [revisión técnica .]. Edition: 8va. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. ; Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K87d 1996. Place hold Request article Add to cart (remove)
		The 1-page marketing plan : get new customers, make more money, and stand out from the crowd / Allan Dib. by Dib, Allan [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Miami, Estados Unidos : Successwise, 2018Other title: The one-page marketing plan : get new customers, make more money, and stand out from the crowd /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / D543p 2018, ... Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [autor.] \| Wilson, Hugh. Edition: Eighth edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016. Place hold Request article Add to cart (remove)
		This is marketing : you can't be seen until you learn to see / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Random House / Portfolio, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585t 2018. Place hold Request article Add to cart (remove)
		Fundamentos de marketing / Mario Mesa Holguín. by Mesa Holguín, Mario [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M578f 2012, ... Place hold Request article Add to cart (remove)
		Programa nuevos desafíos de la gerencia : mercadeo para la competitividad / Colegio de Estudios Superiores de Administración - CESA ; Instituto Colombiano de Administración - INCOLDA ; Luis Alberto Moreno [y otros] ... by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Moreno, Luis Alberto \| Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Asociación Nacional de Anunciantes de Colombia. Material type: Film; Type of visual material: ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA ; Instituto Colombiano de Administración - INCOLDA Asociación Nacional de Anunciantes Colombia, 1993Publisher: 1993Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / C691p 1990, ... Place hold Request article Add to cart (remove)
		Cómo convertir a sus clientes en socios / Producción ejecutiva María Facio, Mercedes Reincke ; presentador Philip Kotler. by Kotler, Philip \| Facio, María [productor.] \| Reincke, Mercedes [productor]. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish, English Publisher: [Sin Lugar] : Visendus, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C728 1998, ... Place hold Request article Add to cart (remove)
		Cómo vender a clientes difíciles y otros títulos / Ron Underhood ; Mc Graw-Hill, Inc.; asesores: Chuck Cole, J.W. Demsey, Charles Palmer. by Cole, Chuck \| Demsey, J.W \| Palmer, Charles. Material type: Film; Type of visual material: ; Audience: General; Language: Spanish Publisher: [sin lugar] : CRM Productions, [1990]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C728o 1990. Place hold Request article Add to cart (remove)

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