Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / Lisa Fortini\Campbell ; editor Bruce Bendinger.
Material type:
TextLanguage: English Series: The Consumer Insight Classic!Publisher: Chicago, Ill : Workshop, 2001Description: xii, 257 páginas : ilustraciones, láminas fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1887229094Subject(s): Investigación de mercados | Mercadeo -- Estudio de casos | Mercadeo -- Aspectos psicológicos | Relaciones con los clientes | Comportamiento del consumidor | Servicio al cliente | Investigación de mercadeoDDC classification: 658.834
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / F742h (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019351 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / F742h (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101019350 |
Total holds: 0
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