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		Fundamentos esenciales de mercadotecnia / Richard R. Still, Edward W. Cundiff. by Still, Richard R [autor.] \| Cundiff, Edward W., Coaut. Material type: Text; Literary form: Not fiction Language: Spanish Publisher: México : Herrero Hermanos Sucesores, 1975Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S857f. Place hold Request article Add to cart (remove)
		Enfoque administrativo de la mercadotecnia / Thomas A. Staud, Donald A. Taylor ; traducción al español Centro Latinoamercano de Marketing. by Staudt, Thomas A. - Taylor, Donalda [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Centro Regional de Ayuda Técnica, 1968Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S798e. Place hold Request article Add to cart (remove)
		Curso de mercadotecnia McGraw\Hill 36 horas / Jeffrey L. Seglin ; traducción : Rosa María Rosas Sánchez. by Seglin, Jeffrey L, 956- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S454c. Place hold Request article Add to cart (remove)
		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Mercadotecnia / Laura Fischer de la Vega. by Fischer de la Vega, Laura [autor.]. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F529m. Place hold Request article Add to cart (remove)
		Mercadotecnia / Philip Kotler. by Kotler, Philip [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m. Place hold Request article Add to cart (remove)
		El mercadeo en acción : una guía paso por paso para las empresas nuevas / Gerard Earls y Patrick Forsyth ; traducción Maria Teresa Carter Bartlett. by Earls, Gerard [autor.] \| Carter Bartlett, María Teresa [traductor] \| Forsyth, Patrick. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Ventura Ediciones, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E123m. Place hold Request article Add to cart (remove)
		Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper; traducción de Rosa María Rosas Sánchez. by Hiebing, Román G [autor.] \| Cooper, Scott W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill/Interamericaña de México, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633c. Place hold Request article Add to cart (remove)
		Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas. by Clancy, Kevin J, 942- [autor.] \| Shulman, Robert S, 951-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m. Place hold Request article Add to cart (remove)
		International marketing : analysis and strategy / Sak Onkvisit, John J Shaw. by Onkvisit, Sak [autor.] \| Shaw, John J. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : MacMillan Publishing Company, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / O58i, ... Place hold Request article Add to cart (remove)
		Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan. by Keegan, Warren [autor.] \| Duncan, Tom [coautor] \| Moriarty, Sandra [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K26m. Place hold Request article Add to cart (remove)
		Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill. by Bovée, Courtland L [autor.] \| Houston, Michael J \| Thill, John V. Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor] \| Armstrong, Gary [autor.]. Edition: Seventh edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1996Publisher: [California] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Avila de Barón ; revisión técnica Basilio Balli Morales. by Burnett, John J [autor.] \| Ávila de Barón, Cecilia [traductor] \| Balli Morales, Basilio \| Suárez R, Martha Edna [editor]. Edition: Editora Martha Edna Suárez R.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B964p, ... Place hold Request article Add to cart (remove)
		Marketing / Joel R. Evans, Barry Berman. by Evans, Joel R [autor.] \| Berman, Barry. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E924m. Place hold Request article Add to cart (remove)
		Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal. by Rosenthal, Stephen R [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / R813d, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Administración de categorias : cómo comenzar la primera de una serie de guías de implementación / Robert C. Blattberg. by Blattberg, Robert C [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Washington, D.C. : Departamento de Investigación Instituto de Mercadeo, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B627a. Place hold Request article Add to cart (remove)
		Creatividad en marketing directo : si he aprendido yo, como no vas a aprender tu / Santiago Rodriguez. by Rodriguez, Santiago [autor.]. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, c1998, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R696c. Place hold Request article Add to cart (remove)
		Gestión del marketing social / Antonio Leal Jiménez. by Leal Jiménez, Antonio [autor.] \| Peralba Ruiz, Ma. Victoria [editor]. Series: Serie MacGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L433g. Place hold Request article Add to cart (remove)

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