Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan.

By: Keegan, Warren [autor.]Contributor(s): Duncan, Tom [coautor] | Moriarty, Sandra [coautor]Material type: TextTextLanguage: English Publisher: New Jersey : Prentice Hall, 1995Description: 743 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0137197179Subject(s): Planeación de mercadeo | Publicidad | Mercadeo | Comunicación en mercadeo | Investigación de mercadeo | Promoción de ventasDDC classification: 658.8
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