Results of search for 'ccl=Provider:Wiley, '

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		Image wars : protecting your company when there's no place to hide / Stan Sauerhaft, Chris Atkins. by Sauerhaft, Stan [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S255i. Place hold Request article Add to cart (remove)
		Sell it by mail : making your product the one they buy / James E.A Lumley. by Lumley, James E. A [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / L958s. Place hold Request article Add to cart (remove)
		The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. by Hiam, Alexander [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p. Place hold Request article Add to cart (remove)
		Marketing research / David A. Aaker, V. Kumar, George S Day. by Aaker, David A [autor.] \| Day, George S \| Kumar, V, 1957-. Edition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m. Place hold Request article Add to cart (remove)
		The loyalty link : how loyal employees create loyal customers / Dennis G. McCarthy. by Mccarthy, Dennis G [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1997Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M116l. Place hold Request article Add to cart (remove)
		Valuation : measuring and managing the value of companies / Tom Copeland, Tim Koller and Jack Murrin. by Copeland, Thomas E, 1946- [autor.] \| Koller, Tim \| Murrin, Jack \| Mckinsey And Company. Series: Wiley Frontiers In FinanceEdition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / C782v. Place hold Request article Add to cart (remove)
		Webster's new world : letter writing handbook / Robert W. Bly. by Bly, Robert W [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley Publishing, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / B661w. Place hold Request article Add to cart (remove)
		The marketing plan / William A Cohen. by Cohen, William A, 1937- [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1998Online access: Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C678m. Place hold Request article Add to cart (remove)
		Global operations and logistics : text and cases / Philippe Pierre Dornier. by Dornier, Philippe Pierre [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D714g. Place hold Request article Add to cart (remove)
		Comercio electrónico : tácticas probadas para hacer negocios en Internet / Larry Chase con Nancy C. Hanger ; colaboradores en la traducción Rodolfo Pina García, Fernando Roberto Pérez Vázquez. by Chase, Larry, 1953- [autor.] \| Hanger, Nancy C \| Pérez Vázquez, Fernando Roberto [traductor] \| Piña García, Rodolfo [traductor]. Series: Area computaciónMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Limusa Wiley, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C487c. Place hold Request article Add to cart (remove)
		Multimedia marketing for design firms / Curtis B. Charles , Karen M. Brown. by Charles, Curtis B [autor.] \| Brown. Karen M. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : John Wiley & Sons, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / CH475m, ... Place hold Request article Add to cart (remove)
		Services marketing / David L. Kurtz, Kenneth E Clow. by Kurtz, David L [autor.] \| Clow, Kenneth E. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley & Sons, 1998Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / K95s. Place hold Request article Add to cart (remove)
		Marketing the unknown : developing market strategies for technical innovations / Paul Millier. by Millier, Paul [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m. Place hold Request article Add to cart (remove)
		Investigación de mercados / David A. Aaker ; George S. Day, V. Kumar ; traducción Fernando Roberto Pérez Vásquez ; revisión técnica César Javier Sepúlveda Martínez. by Aaker, David A [autor.] \| Day, George S \| Kumar, V \| Pérez Vázque, Fernando Roberto [traductor] \| Sepúlveda Martínez, César Javier [revisión]. Series: : Administración mercadotecniaEdition: 4a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : Limusa Wiley, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.83 / A111i 2007, ... Place hold Request article Add to cart (remove)
		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina, 1948- [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing research / David A. Aaker, V. Kumar, George S. Day. by Aaker, David A [autor.] \| Day, George S [coautor] \| Kumar, V [coautor]. Edition: 9 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m. Place hold Request article Add to cart (remove)
		Social media metrics secrets : do what you never thought possible with social media metrics / John Lovett. by Lovett, John [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley Publishing, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L911so. Place hold Request article Add to cart (remove)
		Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry, Gordon S Linoff. by Berry, Michael J. A [autor.] \| Linoff, Gordon S. Series: Databese. Data warehousing technologiesEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Indianapolis, IN : Wiley, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B534d. Place hold Request article Add to cart (remove)
		The green marketing manifesto / John Grant. by Grant, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G761g. Place hold Request article Add to cart (remove)
		Developing business strategies / David A Aaker. by Aaker, David A [autor.]. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley, 2001Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / A111d. Place hold Request article Add to cart (remove)

		Image wars : protecting your company when there's no place to hide / Stan Sauerhaft, Chris Atkins. by Sauerhaft, Stan [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S255i. Place hold Request article Add to cart (remove)
		Sell it by mail : making your product the one they buy / James E.A Lumley. by Lumley, James E. A [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / L958s. Place hold Request article Add to cart (remove)
		The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. by Hiam, Alexander [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p. Place hold Request article Add to cart (remove)
		Marketing research / David A. Aaker, V. Kumar, George S Day. by Aaker, David A [autor.] \| Day, George S \| Kumar, V, 1957-. Edition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m. Place hold Request article Add to cart (remove)
		The loyalty link : how loyal employees create loyal customers / Dennis G. McCarthy. by Mccarthy, Dennis G [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1997Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M116l. Place hold Request article Add to cart (remove)
		Valuation : measuring and managing the value of companies / Tom Copeland, Tim Koller and Jack Murrin. by Copeland, Thomas E, 1946- [autor.] \| Koller, Tim \| Murrin, Jack \| Mckinsey And Company. Series: Wiley Frontiers In FinanceEdition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / C782v. Place hold Request article Add to cart (remove)
		Webster's new world : letter writing handbook / Robert W. Bly. by Bly, Robert W [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley Publishing, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / B661w. Place hold Request article Add to cart (remove)
		The marketing plan / William A Cohen. by Cohen, William A, 1937- [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1998Online access: Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C678m. Place hold Request article Add to cart (remove)
		Global operations and logistics : text and cases / Philippe Pierre Dornier. by Dornier, Philippe Pierre [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D714g. Place hold Request article Add to cart (remove)
		Comercio electrónico : tácticas probadas para hacer negocios en Internet / Larry Chase con Nancy C. Hanger ; colaboradores en la traducción Rodolfo Pina García, Fernando Roberto Pérez Vázquez. by Chase, Larry, 1953- [autor.] \| Hanger, Nancy C \| Pérez Vázquez, Fernando Roberto [traductor] \| Piña García, Rodolfo [traductor]. Series: Area computaciónMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Limusa Wiley, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C487c. Place hold Request article Add to cart (remove)
		Multimedia marketing for design firms / Curtis B. Charles , Karen M. Brown. by Charles, Curtis B [autor.] \| Brown. Karen M. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : John Wiley & Sons, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / CH475m, ... Place hold Request article Add to cart (remove)
		Services marketing / David L. Kurtz, Kenneth E Clow. by Kurtz, David L [autor.] \| Clow, Kenneth E. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley & Sons, 1998Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / K95s. Place hold Request article Add to cart (remove)
		Marketing the unknown : developing market strategies for technical innovations / Paul Millier. by Millier, Paul [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m. Place hold Request article Add to cart (remove)
		Investigación de mercados / David A. Aaker ; George S. Day, V. Kumar ; traducción Fernando Roberto Pérez Vásquez ; revisión técnica César Javier Sepúlveda Martínez. by Aaker, David A [autor.] \| Day, George S \| Kumar, V \| Pérez Vázque, Fernando Roberto [traductor] \| Sepúlveda Martínez, César Javier [revisión]. Series: : Administración mercadotecniaEdition: 4a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : Limusa Wiley, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.83 / A111i 2007, ... Place hold Request article Add to cart (remove)
		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina, 1948- [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing research / David A. Aaker, V. Kumar, George S. Day. by Aaker, David A [autor.] \| Day, George S [coautor] \| Kumar, V [coautor]. Edition: 9 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m. Place hold Request article Add to cart (remove)
		Social media metrics secrets : do what you never thought possible with social media metrics / John Lovett. by Lovett, John [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley Publishing, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L911so. Place hold Request article Add to cart (remove)
		Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry, Gordon S Linoff. by Berry, Michael J. A [autor.] \| Linoff, Gordon S. Series: Databese. Data warehousing technologiesEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Indianapolis, IN : Wiley, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B534d. Place hold Request article Add to cart (remove)
		The green marketing manifesto / John Grant. by Grant, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G761g. Place hold Request article Add to cart (remove)
		Developing business strategies / David A Aaker. by Aaker, David A [autor.]. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley, 2001Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / A111d. Place hold Request article Add to cart (remove)

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