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Marketing estratégico en Latinoamérica : casos de estudio / Guillermo D`Andrea, John Quelch ; traducción Elena C. Marengo.

by D`Andrea, Guillermo [autor.] | Quelch, John [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Prentice Hall, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D178m.

Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros.

by Dubois, Bernard [autor.] | Cisneros Garrido, Guillermo [prólogo] | Le-Buisson, Varrieres- [prólogo] | Otero, Andrés [editor] | Rovira Celma, Alex, 1969-.

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c.

Investigación de mercados / William G. Zikmund ; traducción Miguel Angel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix.

by Zikmund, William G [autor.] | Benassini Félix, Marcela | Parres Cárdenas, Concepción Verania De | Sánchez Carrión, Miguel Angel [traductor].

Edition: 6a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i.

Business logistics : supply chain management : planning, organizing, and controlling the supply chain / Ronald H. Ballou.

by Ballou, Ronald H, 1937- [autor.].

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.78 / B193b, ...

Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel.

by Kotler, Philip [autor.] | Armstrong, Gary | Cámara Ibánez, Dionisio | Cruz Roche, Ignacio | Rivera Rodríguez, Clara Eugenia [traductor .] | Ancos Rivera, María de [traductor .] | Ibañez Tardel, Andrés [revisión .].

Edition: 10a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1).

Casos de dirección de marketing / coordinadoras Encarnación González Vázquez, Elisa Alén González ; autores de los casos Julio Cervino Fernández ... [y otros].

by Cerviño Fernández, Julio [autor.] | González Vázquez, Encarnación [coordinador] | González, Elisa Alén [coordinador] | Posada, Juan Luis [editor].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Prentice Hall, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / C341c, ...

Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher H. Lovelock ... [y otros] ; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Angel Apuntes Aguirre.

by Apuntes Aguirre, Angel [autor.] | Anta, Marisa De [editor] | Lovelock, Christopher H | Mascaró Sacristán, Pilar [traductor] | Sánchez Carrión, Miguel Angel [traductor].

Edition: Editora Marisa de Anta.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898a.

Marketing channels / Anne T. Coughlan ... [y otros].

by Coughlan, Anne T [autor.].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / C854m.

Marketing : an introduction / Gary Armstrong and Phil Kotler.

by Armstrong, Gary [autor.] | Kotler, Philip, 1931-.

Edition: Eighth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

Marketing management / Russell S. Winer.

by Winer, Russell S [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / W767m, ... Not available: Biblioteca CESA: Damaged (2).

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A [autor.] | Peterson, Robert A. (Robert Allen), 1944-.

Edition: Undécima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / K394s, ...

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H [autor.] | Wirtz, Jochen.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898s.

Customer service : a practical approach / Elaine K Harris.

by Harris, Elaine K [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H313c.

Introducción a la administración de las organizaciones : enfoque global e integral / César A. Bernal Torres ; editora María Fernanda Castillo.

by Bernal Torres, César Augusto [autor.] | Castillo, María Fernanda [editor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4001 / B517i, ...

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K [autor.].

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249m, ...

Principles of marketing / Philip Kotler and Gary Armstrong.

by Kotler, Philip, 1931- [autor.] | Armstrong, Gary.

Edition: Undécima edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p.

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [autor.] | Keller, Kevin Lane.

Edition: 12a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Pearson Education, Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m, ...

Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáänez.

by Best, Roger J, 1945- [autor.] | Cámara Ibánez, Dionisio [traductor].

Edition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561m.

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary (Gary M.).

Edition: Twelfth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ...

Fusión perfecta : neuromarketing : seducir al cerebro con inteligencia para ganar en tiempos exigentes / Roberto Álvarez del Blanco ; prólogo Russell Winer.

by Álvarez Del Blanco, Roberto Marcos [autor.] | Winer, Russell S, 1951- [prólogo].

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.80019 / A473n, ...

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