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Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- [autor.] | Ingram, Thomas | Laforge, Raymond W.

Edition: Fourth. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1).

Product management / Donald R. Lehman, Russell S. Winer.

by Lehmann, Donald R [autor.] | Winer, Russell S.

Series: The McGraw-Hill/Irwin series in marketingEdition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw Hill Irwin, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528p.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch.

by Belch, George E. (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill/Irwin, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.122 / B427a, ...

Basic marketing : a global managerial approach / William D. Perreault, Jr. and Edmund Jerome McCarthy.

by Perreault, William D [autor.] | Mccarthy, Edmund Jerome, 1928-.

Edition: 15a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : McGraw\Hill/Irwin, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P455b, ...

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, Paul J [autor.] | Olson, Jerry C.

Edition: Edición 8.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / P478c, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E, 951 - [autor.] | Belch, Michael A.

Edition: Edición 8.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.122 / B427a, ...

Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: 6a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1).

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R [autor.] | Winer, Russell S [coautor].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ...

Marketing / Dhruv Grewal, Michael Levy.

by Grewal, Dhruv [autor.] | Levy, Michael [coautor].

Edition: Second editon.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G841m 2010, ... Not available: Biblioteca CESA: Damaged (1).

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr, John W. Mullins.

by Walker Jr. Orville C [autor.] | Mullins, John W [coautor].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W177m.

Retailing management / Michael Levy, Barton A Weitz.

by Levy, Michael, 950- [autor.] | Weitz, Barton A.

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw\Hill Irwin, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / L668r.

Marketing : principles and perpectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O | Ingram, Thomas N | Laforge, Raymond W.

Edition: Fourth edition.Material type: Film Film; Type of visual material: videorecording ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill / Irwin, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B368 1988.

Marketing management : knowledge and skills / J. Paul Peter, James H Donelly.

by Peter, J Paul [autor.] | Donelly, James H.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill Irwin, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P441m 2013.

Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: Eighth edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / W177m1 2014, ...

Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: Eighth. Edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / W177m1 2014.

Essentials of business statistics : communicating with numbers / Sanjiv Jaggia, Alison Kelly.

by Jaggia, Sanjiv, 1960- [autor] | Kelly, Alison [autor].

Edition: Second EditionMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: New York, NY : McGraw-Hill/Irwin, 2019Other title: ISE Essentials of Business Statistics.Availability: Items available for loan: Biblioteca CESA (1)Call number: 519.5 / J24e 2019.

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