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		La siguiente evolución del marketing : conéctese con sus clientes mediante el marketing con significado / Bob Gilbreath ; traducción de María del Carmen Chávez García. by Gilbreath, Bob [autor] \| Chávez García, María Del Carmen. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G466s, ... Place hold Request article Add to cart (remove)
		The strategic and operational planning of marketing / Gordon E. Greenley. by Greenley, Gordon E [autor.]. Series: The McGraw-Hill MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw-Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G814s. Place hold Request article Add to cart (remove)
		La revolución del Marketing : la táctica dicta la estrategia / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo ; con la asesoría de Orión Traducciones ; revisión técnica de Masashi Kikuchi Yokoyama, Juan Pablo Múnoz Concha, Alejandro Schnarch Kirberg. by Ries, Al [autor.] \| Kikuchi Yokoyama, Masashi \| Múñoz Concha, Juan Pablo \| Narváez Rozo, Alberto [traductor] \| Schnarch, Alejandro \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1989Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559r, ... Place hold Request article Add to cart (remove)
		Mercadotecnia directa integrada : técnicas y estrategias para el éxito / Ernan Roman ; prólogo de Bob Stone, Jim Kobs ; traducción de María Elena Rosas Sánchez. by Roman, Ernan [autor.] \| Stone, Bob, 1918-2007 [prólogo .] \| Kobs, Jim [prólogo .] \| Rosas Sánchez, María Elena [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R758m 1990, ... Place hold Request article Add to cart (remove)
		Fundamentos de mercadotecnia / William J. Stanton, Charles Futrell ; traductor Elena Rosas Sánchez. by Stanton William J [traductor]. Edition: 4 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S792f. Place hold Request article Add to cart (remove)
		Curso de mercadotecnia McGraw\Hill 36 horas / Jeffrey L. Seglin ; traducción : Rosa María Rosas Sánchez. by Seglin, Jeffrey L, 956- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S454c. Place hold Request article Add to cart (remove)
		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Mercadotecnia / Laura Fischer de la Vega. by Fischer de la Vega, Laura [autor.]. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F529m. Place hold Request article Add to cart (remove)
		Distribución comercial / Enrique Carlos Díez de Castro, Juan Carlos Fernández Fernández. by Díez de Castro, Enrique Carlos [autor.] \| Fernández Fernández, Juan Carlos. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D568d. Place hold Request article Add to cart (remove)
		La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt. by Barabba, Vincent P [autor.] \| Angstadt, Michel [translator] \| Zaltman, Gerald. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v. Place hold Request article Add to cart (remove)
		Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper; traducción de Rosa María Rosas Sánchez. by Hiebing, Román G [autor.] \| Cooper, Scott W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill/Interamericaña de México, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633c. Place hold Request article Add to cart (remove)
		El precio : variable estratégica de marketing / Emilio de Velasco González. by Velasco González, Emilio De [autor.]. Series: Serie McGraw Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / V433p. Place hold Request article Add to cart (remove)
		Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas. by Clancy, Kevin J, 942- [autor.] \| Shulman, Robert S, 951-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m. Place hold Request article Add to cart (remove)
		Casos prácticos de marketing / Jean-Jacques Lambin ; traducción Nora Lado, Jaime Rivera. by Lambin, Jean-Jacques [autor.] \| Lado, Nora [traductor] \| Rivera, Jaime [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / L224c, ... Place hold Request article Add to cart (remove)
		Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill. by Bovée, Courtland L [autor.] \| Houston, Michael J \| Thill, John V. Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m. Place hold Request article Add to cart (remove)
		Global marketing strategy / Susan P. Douglas, C. Samuel Craig. by Douglas, Susan P. - Craig, C. Samuel [coautor]. Series: McGraw-Hill en MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D736g. Place hold Request article Add to cart (remove)
		Marketing / Peter McClure. by Mcclure, Peter [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M166m. Place hold Request article Add to cart (remove)
		Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Avila de Barón ; revisión técnica Basilio Balli Morales. by Burnett, John J [autor.] \| Ávila de Barón, Cecilia [traductor] \| Balli Morales, Basilio \| Suárez R, Martha Edna [editor]. Edition: Editora Martha Edna Suárez R.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B964p, ... Place hold Request article Add to cart (remove)
		Fundamentos de marketing / William J. Stanton, [y otros] ; traducción Rosa María Rosas Sánchez. by Stanton William J [autor.] \| Etzel, Michael J [coautor] \| Rosas Sánchez, Rosa María [traductor] \| Walker, Bruce J [coautor]. Edition: 10 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S792f, ... Place hold Request article Add to cart (remove)

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