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		Cómo aplicar la planeación estratégica a la pequeña y mediana empresa / Joaquín Rodríguez Valencia. by Rodríguez Valencia, Joaquín [autor.]. Edition: 5a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Cengage Learning Editores, S.A. de C.V., 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / R696c. Place hold Request article Add to cart (remove)
		Marketing contemporáneo / David L. Kurtz; Guadalupe Meza Staines, traductora. by Kurtz, David L [autor.] \| Meza Staines, Guadalupe. Edition: 15ta edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K969m, ... Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Waune D. Hoyer, Deborah J. Maclnnis ; traducción Érika Jasso Hernán D'Borneville ; Editor Javier Reyes Martínez. by Hoyer, Wayne D [autor.] \| Jasso Hernand Borneville, Erika Montserrat [traductor] \| Macinnis, Deborah J \| Reyes Martínez, Javier [editor]. Edition: Quinta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning Editores, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H868co. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos. : una visión integral / Alejandro Eugenio Lerma Kirchner. by Lerma Kirchner, Alejandro Eugenio [autor.]. Edition: 4 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / L616d, ... Place hold Request article Add to cart (remove)
		Fundamentos de administración financiera / Scott Besley, Eugene F. Brigham ; traducción Érika M. Jasso Hernan D'Borneville. by Besley, Scott [autor.] \| Brigham, Eugene F. - Jasso Hernan D'borneville, Érika M [traductor]. Edition: 14 edición / ampliada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / B555f 2008. Place hold Request article Add to cart (remove)
		MM / Dawn Iacobucci. by Iacobucci, Dawn [autor.]. Edition: Student edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western, Cengage Learning, 2010Other title: Marketing management.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / I115m, ... Place hold Request article Add to cart (remove)
		Investigación de mercados / William G. Zikmund, Barry J. Babin ; traducción Guadalupe Meza Staines, Adolfo Deras Quiñones ; revisión técnica Oscar Balcázar Guzmán. by Zikmund, William G [autor.] \| Babin, Barry J \| Belcázar Guzmán, Oscar [revisión] \| Deras Quiñones, Adolfo [traductor] \| Meza Staines, Guadalupe [traductor]. Edition: 9a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i. Place hold Request article Add to cart (remove)
		Marketing internacional : teoria y 50 casos / Hyun\Sook Lee Kim. by Lee Kim, Hyun-Sook [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico, D.F. : Cengage Learning, 2009Publisher: [s.l.] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L477m. Place hold Request article Add to cart (remove)
		CB what's inside : a student-tested, faculty-approved approach to learning consumer behavior / Barry J. Babin, Eric G. Harris. by Babin, Barry J [autor.] \| Harris, Eric G. Material type: Article; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / B114c, ... Place hold Request article Add to cart (remove)
		Essentials of marketing research / William G. Zikmund y Barry J. Babin. by Zikmund, William G [autor.] \| Babin, Barry J. Edition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z68e. Place hold Request article Add to cart (remove)
		MKTG 4 / Charles W. Lamb, Joseph F. Hair and Carl Daley McDaniel. by Lamb, Charles W, 1944- [autor.] \| Hair, Joseph F \| Mcdaniel, Carl Daley. Edition: Fourth edition, student edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mason, OH : South\Western/Cengage Learning, 2011Other title: Marketing.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L218m, ... Place hold Request article Add to cart (remove)
		Bank Management / Timothy W. Kock y S. Scott MacDonald. by Kock, Timothy W [autor.] \| Macdonald, S. Scott. Edition: 7a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.12068 / K768b. Place hold Request article Add to cart (remove)
		Mm Instructor's Edition / Dawn Iacobucci. by Iacobucci, Dawn [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / I115m, ... Place hold Request article Add to cart (remove)
		Electronic commerce / Gary P. Schneider. by Schneider, Gary P, 952 - [autor.]. Edition: Ninth.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Course Technology, Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S358e, ... Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisón técnica Irma López Espinosa. by Lamb, Charles W [autor.] \| Hair, Joseph F \| López Espinosa, Irma [revisión] \| Mauri Hernández, Martha Elsa [traductor] \| Mcdaniel, Carl \| Meza Staines, Guadalupe [traductor]. Edition: 11a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m. Place hold Request article Add to cart (remove)
		Marketing strategy / O.C. Ferrell, Michael D. Hartline. by Ferrell, O.C [autor.] \| Hartline, Michael D [coautor]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen ; traducción Erika M. Jasso Hernán D'Borneville ; revisión técnica Ma. Estela Tena Loeza. by Czinkota, Michael R [autor.] \| Jasso Hernán D'borneville, Erika M [traductor] \| Ronkainen, Ilkka A \| Tena Loeza, María Estela [revisión]. Edition: 8a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C999m, ... Place hold Request article Add to cart (remove)
		Ten key customer insights : unlocking the mind of the market / Robert Schieffer. by Shieffer, Robert [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / S332t, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales. by Ferrell, O.C [autor.] \| Carril Villarreal, María del Pilar \| Hartline, Michael D \| Treviño Rosales, Magda Elizabeth. Edition: Quinta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)

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