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		MKTG 4 / Charles W. Lamb, Joseph F. Hair and Carl Daley McDaniel. by Lamb, Charles W, 1944- [autor.] \| Hair, Joseph F \| Mcdaniel, Carl Daley. Edition: Fourth edition, student edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mason, OH : South\Western/Cengage Learning, 2011Other title: Marketing.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L218m, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales. by Ferrell, O.C [autor.] \| Carril Villarreal, María del Pilar \| Hartline, Michael D \| Treviño Rosales, Magda Elizabeth. Edition: Quinta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		MKTG : marketing / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno ; revisión técnica María de los Ángeles Ramos Solano. by Lamb, Charles W, 1944- [autor] \| Hair, Joseph F [autor] \| Mascaró Sacristán, Pilar \| Mcdaniel, Carl, Jr, 1941- [autor] \| Ramos Solano, María de lol Ángeles [revisión] \| Suárez Moreno, Mara Paulina. Edition: Septima edición. Edición del estudiante.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2014Publisher: [Ohio, CO] : [s.e.], 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk1 2014, ... Place hold Request article Add to cart (remove)
		MKTG / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel. by Lamb, Charles W [autor.] \| Hair, Jr, Joseph F \| Mcdaniel, Carl. Edition: Undécima edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Cengage Learning, 2018Other title: MKTG 11 : principles of marketing.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L218m4 2018. Place hold Request article Add to cart (remove)
		MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair y Carl McDaniel. by Lamb, Charles W, 1944- [autor.] \| Hair, Joseph F \| McDaniel, Carl. Edition: Twelfth edition / student .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Cengage Learning, 2019Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m5 2019, ... Place hold Request article Add to cart (remove)

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