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Mercadotecnia, un análisis contemporáneo / traducido por, Jesús Soto Olivares.

by Soto Olivares, Jesús [traductor].

Edition: 1a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Continental, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B989m.

Técnicas para determinar precios : manual para ejecutivos de finanzas / John C. Lere ; versión española: Gabriela Berrondo Avalos.

by Lere, John C, 945- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Limusa, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / L615t.

Análisis de mercados : técnicas cuantitativas / Roland Frank.

by Frank, Roland [autor] | Kuchn,Alfred [autor] | Massy,William [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1969Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F828a.

Mercadotecnia / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

La gran idea : como ganar con ideas EXTRAVAGANTES !QUE si VENDEN! / George Lois.

by Lois, George [autor] | Pitts, Bill [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / L834g.

Investigación integral de mercados : un enfoque para el Siglo XXI / José Nicolás Jany Castro ; revisión técnica Roberto Rosero Hinestroza ; edición de Lily Solano Arévalo.

by Jany Castro, José Nicolás [autor.] | Rosero Hinestroza, Roberto | Solano Arévalo, Lily [editor.].

Edition: 2a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / J354i, ...

Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traduccion de Roberto Escalona García.

by Kotler, Philip [autor.] | Armstrong, Gary | Escalona García, Roberto Luis [traductor.].

Edition: 6a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : Pearson Educación de México, 2003Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874f, ... Not available: Biblioteca CESA: Lost (1).

Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.

by Mcdonald, Malcolm H. B [autor] | Baker, Susan, 1946 | Bass, Margarita [autor] | Christopher, Martín [autor] | Knox, Simon [colaborador].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2003Publisher: [s.l.] : [s.e.], 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478m.

Key concepts in marketing / Jonathan Sutherland and Diane Canwell.

by Sutherland, Jonathan [autor] | Canwell, Diane [autor].

Series: Palgrave key conceptsMaterial type: Text Text; Format: large print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2004Publisher: [s.l.] : [s.e.], 2004Other title: Marketing.Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8003 / S966k.

Marketing social : teoria y practica / Luis Alfonso Perez Romero.

by Perez Romero, Luis Alfonso [autor] | Bibliotechnia (Firma Comercial).

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico : Pearson Educacion, 2004Publisher: [s.l.] : [s.e.], 2004Online access: Texto completo via Bibliotechnia | Texto completo via Pearson Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P438m.

Estrategia de precios : un enfoque de mercadeo para los negocios / Nicolas Restrepo Abad.

by Restrepo Abad, Nicolás [autor].

Series: Coleccion AcademicaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Medellin, Colombia, Sur America : Fondo Editorial Universidad, 2007Publisher: [s.l.] : [s.e.], 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / R436r.

Mezcla de marketing extendido sobre la rueda de análisis del consumidor : un caso de estudio para tarjetas de crédito / Santiago García.

by García, Santiago [autor.] | Colegio de Estudios Superiores de Administración. Cesa.

Series: Borradores de administración ; No.33 Julio 12 de 2009Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Colegio de Estudios Superiores de Administración-CESA, 2009Online access: _ Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G216m.

Clientes de por vida / Gerardo González Uribe ; José Manuel Restrepo Abondano rector del CESA ; Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA .

by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA | González Uribe, Gerardo | Restrepo Abondano, José Manuel.

Series: Serie desarrollo empresarialMaterial type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA P&B producciones, 1997Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / C691c 1997, ...

La gerencia del futuro : en busca del futuro / Universidad de los Andes ; William L. Sckermerhorn.

by Universidad de los Andes (Colombia). Facultad de Administración | Sckermerhorn, William L.

Series: Videoteca universalMaterial type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Universidad de los Andes, [1990]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4 / UN58ge 1990.

Investigación de mercados / Laura Fischer de la Vega.

by Fischer de la Vega, Laura.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [s.l.] : ITS international, [1990]Other title: Análisis de mercados : [Videograbación].Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.83 / F528i 1990, ...

Caso Sabritas.

Material type: Film Film; Type of visual material: videorecording ; Audience: Specialized; Language: Spanish Publisher: [s. l.] : [s. n.], 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C341 1985.

Gestión : las leyes vencedoras del marketing / Al Ries.

by Ries, Al.

Material type: Film Film; Type of visual material: videorecording ; Audience: Specialized; Language: Spanish Publisher: [Washington D.C.] : Revista Gestión, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559g 1997.

Las leyes vencedoras del marketing / consultor de marketing Al Ries.

by Ries, Al.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: English, Spanish Publisher: Bogotá : Duplitech, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R548l 1997, ...

El consumidor : la clave del éxito / Lambda Omega Asociados .

by Dueñas B., Pedro | Redondo Cano, Jairo | Duplat, Carlos [Actor] | Gómez, Carmenza [actriz.] | Villa, Guillermo, actor | Durán P., Oscar | Lozano, Lucía [guionista.] | Lambda Omega Asociados.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : FICITEC, [1990]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / C743 1990.

Marketing : Estudio de mercados / VIPE, S.A.

by VIPE S.A.

Series: Marketing ; lección 2Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Madrid : VIPE, S.A. [1990]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V811m 1990.

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