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		Principles of marketing : test item file / Philip Kotler, Gary Armstrong. by Kotler, Philip - Armstrong, Gary [coautor]. Edition: 7 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874t. Place hold Request article Add to cart (remove)
		The PDMA handbook of new product of new product development / Milton D. Rosenau, [y otros]. by Rosenau, Milton D [autor.] \| Anschuetz, Ned F [coautor] \| Castellion, George A [coautor] \| Griffin, Abbie [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [s.l.] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / R813p. Place hold Request article Add to cart (remove)
		New product development checklists : proven checklists for developing new products from mission to market / George Gruenwald. by Gruenwald, George [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n. Place hold Request article Add to cart (remove)
		Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. by Anholt, Simon [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only \| Table of contents \| Klappentext Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A596c, ... Place hold Request article Add to cart (remove)
		Atención al cliente : guía práctica de técnicas y estrategias / Renata Paz Couso. by Paz Couso, Renata [autor.]. Series: MercadeoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ideaspropias Editorial, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / P348a 2010. Place hold Request article Add to cart (remove)

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