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		La gerencia de marca / George S. Domínguez ; traducción José Meza Nieto. by Dominguez, George S [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1976Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / D671g. Place hold Request article Add to cart (remove)
		The corporate brand / Nicholas Ind. by Ind, Nicholas [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / I381c. Place hold Request article Add to cart (remove)
		La imagen corporativa : teoría y metodología de la identificación institucional / Norberto Chaves. by Chaves, Norberto, 1942- [autor.]. Series: GG disenoEdition: 3a. edition / actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Gustavo Gili, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / Ch512i. Place hold Request article Add to cart (remove)
		Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer. by Kapferer, Jean-Noël [autor.]. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s. Place hold Request article Add to cart (remove)
		Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary. by Wileman, Andrew - Jary, Michael [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r. Place hold Request article Add to cart (remove)
		The marketing plan : how to prepare and implement it / William M Luther. by Luther, William M [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m. Place hold Request article Add to cart (remove)
		Unconscious branding : how neuroscience can empower (ans inspire) marketing / Douglas Van Praet. by Van Praet, Douglas [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave Macmillan, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / V217u. Place hold Request article Add to cart (remove)
		Gestión de la imagen corporativa : creación y transmisión de la identidad de la empresa / Luis Tejada Palacios. by Tejada Palacios, Luis [autor.]. Series: Libros de interes generalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Norma, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T266g. Place hold Request article Add to cart (remove)
		Image wars : protecting your company when there's no place to hide / Stan Sauerhaft, Chris Atkins. by Sauerhaft, Stan [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S255i. Place hold Request article Add to cart (remove)

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