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		Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C [autor.] \| Mullins, John W. Edition: Eighth. Edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / W177m1 2014. Place hold Request article Add to cart (remove)
		Cahvertising : How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone / Erick Whitman. by Whitman, Erick [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Career Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.85 / W614c 2009. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing Logistics / Martin Christopher y Helen Peck. by Christopher, Martín [autor.] \| Helen, Peck. Edition: 2a edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Butterworth Heinemann, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / C556m 1997. Place hold Request article Add to cart (remove)
		The Marketing Gurus : lessons from the best marketing books of all time / Chris Murray. by Murray, Chris [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Penguin Group, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / M981m 2006. Place hold Request article Add to cart (remove)
		Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. by Crane, Frederick G [autor.]. Edition: 2a edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Sage, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658. 8 / C891m. Place hold Request article Add to cart (remove)
		Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. by Kotler, Philip, 1931- [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 K874mar. Place hold Request article Add to cart (remove)
		Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller. by Ac Nielsen \| Karolefski, John \| Heller, Al. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley & Sons, Inc. 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / N669c 2006. Place hold Request article Add to cart (remove)
		HBR's 10 must reads on strategic marketing / Harvard Business Review Press. by Harvard Business Review Press. Series: HBR's 10 must reads seriesMaterial type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing \| HBR's ten must reads on strategic marketing..Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.049 / C383f 2013. Place hold Request article Add to cart (remove)
		Marketing management : a relationship approach / Svend Hollensen. by Hollensen, Svend [autor.]. Edition: Third. Edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [London] : Pearson, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / H722m 2015. Place hold Request article Add to cart (remove)
		Product roadmaps relaunched : how to set direction while embracing uncertainty / C. Todd Lombardo...[y otros] ; prefacio de Janna Bastow. by Lombardo, C. Todd [autor.] \| McCarthy, Bruce \| Ryan, Evan \| Connors, Michael \| Bastow, Janna [prefacio.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [California] : O´Reilly Media, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.482 / P964p 2018. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [autor.] \| Wilson, Hugh. Edition: Eighth edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016. Place hold Request article Add to cart (remove)
		This is marketing : you can't be seen until you learn to see / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Random House / Portfolio, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585t 2018. Place hold Request article Add to cart (remove)
		Running lean : iterate from plan a to a plan that works / Ash Maurya. by Maurya, Ash [autor]. Series: : The Lean StartupsEdition: Second edition .Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Sebastopol, California : O'Reilly Media, Inc., 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M459r 2012. Place hold Request article Add to cart (remove)
		Plunkett's e-commerce & internet business almanac 2020 : the only comprehensive guide to the e-commerce and internet industry / Jack W. Plunkett, . by Plunkett, Jack W [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Houston,Texas : Plunkett Research, Ltd., 2020Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / P737p 2020. Place hold Request article Add to cart (remove)
		Basics of branding : a practical guide for managers / Jay Gronlund. by Gronlund, Jay [autor.]. Series: : The Marketing Strategy CollectionMaterial type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G876b 2013. Place hold Request article Add to cart (remove)
		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ... Place hold Request article Add to cart (remove)
		Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan, 1952- [autor.] \| Mauborgne Renee. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2005Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.802 C454b. Not available: Biblioteca CESA: Lost (2). Place hold Request article Add to cart (remove)

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