HBR's 10 must reads on strategic marketing / Harvard Business Review Press.
Material type:
TextLanguage: English Series: HBR's 10 must reads seriesPublisher: Boston : Harvard Business Review Press, 2013Description: 206 páginasContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9781422189887Other title: Harvard business review's 10 must reads on strategic marketing | HBR's ten must reads on strategic marketingSubject(s): Mercadeo estratégico | Estrategias de mercadeo | Estrategias de ventasDDC classification: 658.049 | Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Recurso electrónico
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Recursos de información electrónicos y digitales | EBR658.049 / C383f 2013 (Browse shelf(Opens below)) | Ej. 1 | Available | Disponible Kindle No 166, 167, 171, 172 | LE00144 |
Disponible Kindle.
Rethinking marketing: Roland T. Rust, Christine Moorman, Gaurav Bhalla; Branding in the digital age: David E. Edelman; Marketing Myopia: Theodore Levitt; Marketing Malpractice: Calyton M. Christensen, Scott Cook, Taddyy Hall; The Brand Report Card: Kevin Lane Keller; The Female Economy: Michael J. Silverstein, Kate Sayre; Customer Value Propositions in Business Markets: James C. Anderson, James A. Narus, Wouter van Rossum; Getting brand communities right: Susan Fournier, Lara Lee; The one number you need to know: Frederick F. Reichheld; Ending the war between sales and marketing: Philip Kotler, Neil Rackham, Suj Krishnaswamy.
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
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