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		Theory and applications of the analytic network process : decision making with benefits, opportunities, costs, and risks / Thomas L. Saaty. by Saaty, Thomas Lorie [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Pittsburgh, PA : RWS Publications, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.403 / S112t 2009. Place hold Request article Add to cart (remove)
		New product development strategies / Frederic D. Buggie. by Buggie, Frederic D [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Associations, 1981Availability: Not available: Biblioteca CESA: Damaged (1). Request article Add to cart (remove)
		Product placement (emplazamiento de producto) : la publicidad eficaz / Camille Coralie Bouton, Yolanda Yustas. by Coralie Bouton, Camille [autor.] \| Yustas, Yolanda. Series: Empresas y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Pirámide, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / C810p. Place hold Request article Add to cart (remove)
		Planeación, desarrollo e ingeniería del producto / Ezequiel Martínez Arteche. by Martínez Arteche, Ezequiel [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Trillas, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / M385p. Place hold Request article Add to cart (remove)
		Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W Hendon. by Hendon, Donald W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Original language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H497c. Place hold Request article Add to cart (remove)
		Managing new products : the power of innovation / Thomas D. Kuczmarski. by Kuczmarski, Thomas D, 1951- [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m. Place hold Request article Add to cart (remove)
		El jefe de producto : Guía práctica del product manager / Richard Handscombe. by Handscombe, Richard [autor.]. Series: McGraw de ManagementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / H236j. Place hold Request article Add to cart (remove)
		Marketing the unknown : developing market strategies for technical innovations / Paul Millier. by Millier, Paul [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m. Place hold Request article Add to cart (remove)
		New product development checklists : proven checklists for developing new products from mission to market / George Gruenwald. by Gruenwald, George [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n. Place hold Request article Add to cart (remove)
		Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. by Kuczmarski, Thomas D, 1951- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Innovation Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m. Place hold Request article Add to cart (remove)
		Product management / Donald R. Lehman, Russell S. Winer. by Lehmann, Donald R [autor.] \| Winer, Russell S. Series: The McGraw-Hill/Irwin series in marketingEdition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw Hill Irwin, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528p. Place hold Request article Add to cart (remove)
		La dinámica de la innovación organizacional : el nuevo concepto para lograr ventajas competitivas y rentabilidad / Allan Afuah ; traducción Daniel Rey Díaz ; revisión técnica Alicia Vesga Sosa ; Noé Urzúa Bustamante. by Afuah, Allan [autor.] \| Rey Diaz, Daniel [traductor] \| Urzúa Bustamante, Noé [revisión] \| Vesga Sosa, Alicia [revisión]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / A258d. Place hold Request article Add to cart (remove)
		Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. by Anholt, Simon [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only \| Table of contents \| Klappentext Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A596c, ... Place hold Request article Add to cart (remove)
		Administración del producto / Donald R. Lehmann, Russell S. Winer ; revisión técnica Diana Dávila R. ; traducción Jorge Humberto Romo Muñoz y José del Carmen Pecina. by Lehmann, Donald R [autor.] \| Dávila R., Diana [revisión] \| Mares Chacón, Jesús [editor] \| Pecina, José Del Carmen \| Romo Múño, José Humberto [traductor] \| Winer, Russell S. Edition: 4a. edition / Jesús Mares Chacón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528a. Place hold Request article Add to cart (remove)
		Meatball sundae : is your marketing out of sync? / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Portfolio, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G595m. Place hold Request article Add to cart (remove)
		The experience economy : work is theatre every business a stage / B. Joseph Pine II, James H. Gilmore. by Pine, B. Joseph [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.56 / P649e. Place hold Request article Add to cart (remove)
		Places : identity, image and reputation / by Simon Anholt. by Anholt, Simon [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) ; New York : Palgrave Macmillan, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83891 / A596p. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go. by Govers, Robert [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G721p. Place hold Request article Add to cart (remove)
		Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by Gilmore, James H, 1959- [autor.] \| Pine, B. Joseph. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / G488a. Place hold Request article Add to cart (remove)

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