Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W Hendon.
Material type:
TextLanguage: English Original language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1992Description: 205 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0844234583Subject(s): Fracasos Comerciales -- Estados Unidos | Nuevos Productos -- mercadeo -- Estados Unidos | Mercadeo -- Estados Unidos | Administración de productos | Productos nuevos -- Estados UnidosDDC classification: 658.8
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Libros
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Biblioteca CESA
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General | 658.8 / H497c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101007189 |
Total holds: 0
Título original Publicación original: New York : Quorum Books, 1989.
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