Results of search for 'ccl=Provider:McGraw-Hill, and ccode:GEN and su-to:Estrategias de mercadeo'

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		Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez. by Walker, Orville C [autor.] \| Boyd Jr., Harper W \| Mullins, John \| Larréché, Jean-Claude \| Palos Baéz, Enrique [traductor ]. Edition: 4a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ... Place hold Request article Add to cart (remove)
		Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valinas. by Fernández Valiñas, Ricardo [autor.]. Edition: Editor Jesús Mares Chacón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F363m. Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A [autor.] \| Hartley, Steven W \| Rudelius, William. Edition: 9a edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K394m1 2009. Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traductores Nora Natalia Martínez Suárez, María Guadalupe Cevallos Almada. by Kerin, Roger A [autor.] \| Cevallos Almada, María Guadalupe \| Hartley, Steven W \| Martínez Suárez, Nora Natalia \| Rudelius, William. Edition: 9a edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K394m 2009, ... Place hold Request article Add to cart (remove)
		Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins. by Walker, Orville C [autor.] \| Mullins, John W. Edition: 6a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R [autor.] \| Winer, Russell S [coautor]. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ... Place hold Request article Add to cart (remove)
		Trout on strategy : capturing mindshare, conquering markets / Jack Trout. by Trout, Jack [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2004Other title: Strategy.Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T861t. Place hold Request article Add to cart (remove)
		Marketing internacional / Philip R. Cateora, Mary C. Gilli, John L. Graham ; traducción Luis Héctor Esqueda Huerta, Claudia Fuentes Zárate ; editor Jesús Mares Chacón. by Cateora, Philip R [autor.] \| Esqueda Huerta, Luis Héctor [traductor] \| Fuentes Zárate, Claudia [traductor] \| Mares Chacón, Jesús [editor .]. Edition: 3ra. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw\Hill, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C359m 2010, ... Not available: Biblioteca CESA: Damaged (1). Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing / Dhruv Grewal, Michael Levy. by Grewal, Dhruv [autor.] \| Levy, Michael [coautor]. Edition: Second editon.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G841m 2010, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción de María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada. by Kerin, Roger A, 1947- [autor] \| Cevallos Almada, María Guadalupe \| Hartley, Steven W [autor] \| Herrero Díaz, María Jesús \| Martínez Suárez, Nora Natalia \| Rudelius, William [autor]. Edition: Undécima edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : McGraw\Hill Education, 2014Publisher: [México] : [s.e.], 2014Online access: Acceso en línea (texto completo) Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K374m1 2014. Place hold Request article Add to cart (remove)
		Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E.Jerome McCarthy. by Perreault, William D [autor.] \| Mccarthy, E. Jerome. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P426e 2015. Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A [autor.] \| Hartley, Steven W \| Rudelius, William. Edition: 12st edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K374m1 2015, ... Place hold Request article Add to cart (remove)
		The mind of the strategist : the art of japanese business / Kenichi Ohmae. by Ohmae, Kenichi, 1943- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: JN 658.4012 / O451m 1982. Place hold Request article Add to cart (remove)
		Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C [autor.] \| Mullins, John W. Edition: Eighth edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / W177m1 2014, ... Place hold Request article Add to cart (remove)
		Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; traducción Gloria Padilla Sierra, Susana M. Olivares Bari, Pilar Mascaró Sacristán ; revisión técnica Raúl Mejía Estanol. by Cateora, Philip R [autor.] \| Mascaró Sacristán, Pilar \| Mejía Estañol, Raúl \| Olivares Bari, Susana Margarita \| Padilla Sierra, Gloría. Edition: Decimosexta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C359m 2014. Place hold Request article Add to cart (remove)
		Gestión de la comunicación comercial / Pedro Reinares Lara, Sergio Calvo Fernández ; editora Maria Victoria Peralba Ruiz. by Reinares Lara, Pedro [autor.] \| Calvo Fernández, Sergio \| Peralba Ruiz, María Victoria [editor .]. Series: Serie McGraw Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.85 / R364g 1999, ... Place hold Request article Add to cart (remove)
		The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti. by Graham, Stedman [autor.] \| Goldblatt, Joe Jeff, 1952- \| Neirotti, Lisa Delpy. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G738g 2001. Place hold Request article Add to cart (remove)
		The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. by Rein, Irving J [autor.] \| Kotler, Philip, 1931- \| Shields, Ben. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R372e 2006. Place hold Request article Add to cart (remove)
		The seven steps to nirvana : strategic insights into e-business transformation / Mohan Sawhney, Jeff Zabin. by Sawhney, Mohanbir S [autor.] \| Zabin, Jeff. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S271s 2001. Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)

		Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez. by Walker, Orville C [autor.] \| Boyd Jr., Harper W \| Mullins, John \| Larréché, Jean-Claude \| Palos Baéz, Enrique [traductor ]. Edition: 4a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ... Place hold Request article Add to cart (remove)
		Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valinas. by Fernández Valiñas, Ricardo [autor.]. Edition: Editor Jesús Mares Chacón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F363m. Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A [autor.] \| Hartley, Steven W \| Rudelius, William. Edition: 9a edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K394m1 2009. Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traductores Nora Natalia Martínez Suárez, María Guadalupe Cevallos Almada. by Kerin, Roger A [autor.] \| Cevallos Almada, María Guadalupe \| Hartley, Steven W \| Martínez Suárez, Nora Natalia \| Rudelius, William. Edition: 9a edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K394m 2009, ... Place hold Request article Add to cart (remove)
		Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins. by Walker, Orville C [autor.] \| Mullins, John W. Edition: 6a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R [autor.] \| Winer, Russell S [coautor]. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ... Place hold Request article Add to cart (remove)
		Trout on strategy : capturing mindshare, conquering markets / Jack Trout. by Trout, Jack [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2004Other title: Strategy.Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T861t. Place hold Request article Add to cart (remove)
		Marketing internacional / Philip R. Cateora, Mary C. Gilli, John L. Graham ; traducción Luis Héctor Esqueda Huerta, Claudia Fuentes Zárate ; editor Jesús Mares Chacón. by Cateora, Philip R [autor.] \| Esqueda Huerta, Luis Héctor [traductor] \| Fuentes Zárate, Claudia [traductor] \| Mares Chacón, Jesús [editor .]. Edition: 3ra. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw\Hill, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C359m 2010, ... Not available: Biblioteca CESA: Damaged (1). Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing / Dhruv Grewal, Michael Levy. by Grewal, Dhruv [autor.] \| Levy, Michael [coautor]. Edition: Second editon.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G841m 2010, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción de María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada. by Kerin, Roger A, 1947- [autor] \| Cevallos Almada, María Guadalupe \| Hartley, Steven W [autor] \| Herrero Díaz, María Jesús \| Martínez Suárez, Nora Natalia \| Rudelius, William [autor]. Edition: Undécima edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : McGraw\Hill Education, 2014Publisher: [México] : [s.e.], 2014Online access: Acceso en línea (texto completo) Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K374m1 2014. Place hold Request article Add to cart (remove)
		Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E.Jerome McCarthy. by Perreault, William D [autor.] \| Mccarthy, E. Jerome. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P426e 2015. Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A [autor.] \| Hartley, Steven W \| Rudelius, William. Edition: 12st edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K374m1 2015, ... Place hold Request article Add to cart (remove)
		The mind of the strategist : the art of japanese business / Kenichi Ohmae. by Ohmae, Kenichi, 1943- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: JN 658.4012 / O451m 1982. Place hold Request article Add to cart (remove)
		Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C [autor.] \| Mullins, John W. Edition: Eighth edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / W177m1 2014, ... Place hold Request article Add to cart (remove)
		Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; traducción Gloria Padilla Sierra, Susana M. Olivares Bari, Pilar Mascaró Sacristán ; revisión técnica Raúl Mejía Estanol. by Cateora, Philip R [autor.] \| Mascaró Sacristán, Pilar \| Mejía Estañol, Raúl \| Olivares Bari, Susana Margarita \| Padilla Sierra, Gloría. Edition: Decimosexta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C359m 2014. Place hold Request article Add to cart (remove)
		Gestión de la comunicación comercial / Pedro Reinares Lara, Sergio Calvo Fernández ; editora Maria Victoria Peralba Ruiz. by Reinares Lara, Pedro [autor.] \| Calvo Fernández, Sergio \| Peralba Ruiz, María Victoria [editor .]. Series: Serie McGraw Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.85 / R364g 1999, ... Place hold Request article Add to cart (remove)
		The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti. by Graham, Stedman [autor.] \| Goldblatt, Joe Jeff, 1952- \| Neirotti, Lisa Delpy. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G738g 2001. Place hold Request article Add to cart (remove)
		The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. by Rein, Irving J [autor.] \| Kotler, Philip, 1931- \| Shields, Ben. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R372e 2006. Place hold Request article Add to cart (remove)
		The seven steps to nirvana : strategic insights into e-business transformation / Mohan Sawhney, Jeff Zabin. by Sawhney, Mohanbir S [autor.] \| Zabin, Jeff. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S271s 2001. Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)

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