Results of search for 'ccl=an:45104' › Biblioteca CESA catalog

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		Marketing myopia / Theodore Levitt. by Levitt, Theodore, 1925-2006 [autor.]. Series: : Harvard business review classicsMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L666m 2008. Place hold Request article Add to cart (remove)
		Marketing : con aplicaciones para América Latina / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel ; traducción de Consuelo García Álvarez . by Lamb, Charles W [autor.] \| Hair, Jr, Joseph F \| Mcdaniel, Carl \| García Álvarez, Consuelo [traductor .]. Edition: 1a edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: Italian Publisher: Ciudad de México : Cengage Learning, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.802 / L218m5 2018, ... (1 votes) Place hold Request article Add to cart (remove)
		Dirección comercial : los instrumentos del marketing / Josefa Parreño Selva, Enar Ruiz Conde y Ana Belén Casado Díaz . by Parreño Selva, Josefa [autor.] \| Conde, Enar Ruiz \| Casado Díaz, Ana Belén. Edition: 3a. edición / revisada y actualizada .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: San Vicente, [España] : Club Universitario, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P259d 2009. Place hold Request article Add to cart (remove)
		MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair y Carl McDaniel. by Lamb, Charles W, 1944- [autor.] \| Hair, Joseph F \| McDaniel, Carl. Edition: Twelfth edition / student .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Cengage Learning, 2019Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m5 2019, ... Place hold Request article Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E., (George Edward), 1951- [autor.] \| Belch, Michael A. Edition: Undécima edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.122 / B427a4 2018. Place hold Request article Add to cart (remove)
		El principio de la tela de araña en el nuevo marketing : cómo tejer redes comerciales para satisfacer necesidades locales de los clientes / Ian Linton ; traducción Domingo Santos. by Linton, Ian [autor.] \| Santos, Domingo [traductor]. Series: Financial Times ; Biblioteca de Empresa ; 16.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Barcelona : Folio, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / L761p 1994. Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)
		Prepare un buen plan de marketing en una semana / Ros Jay ; traducción de Mariona Barrera. by Jay, Ros [autor.] \| Barrera, Mariona [traductora.]. Series: Habilidades esenciales. Pasos para alcanzar el éxitoMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Summary language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: 658.8 / J42p 2002. Request article Add to cart (remove)
		Executive action in marketing / Alfred R. Oxenfeldt. by Oxenfeldt, Alfred Richard, 1917- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Belmont, California : Wadsworth Publishing, 1966Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / OX98e 1966. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción de Arturo Córdova Just ; revisión técnica de Marcela Benassini Félix . by Kotler, Philip, 1931- [autor.] \| Córdova Just, Arturo [traductor .] \| Benassini Félix, Marcela [revisión técnica .]. Edition: 8va. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. ; Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K87d 1996. Place hold Request article Add to cart (remove)
		Formula una estrategia digital ganadora : aprende a formular estrategias digitales de éxito para hacer crecer tu negocio / Bert Langa. by Langa, Bert [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: [Estados Unidos] : [s.n.], 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / L271f 2018. Place hold Request article Add to cart (remove)
		The 1-page marketing plan : get new customers, make more money, and stand out from the crowd / Allan Dib. by Dib, Allan [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Miami, Estados Unidos : Successwise, 2018Other title: The one-page marketing plan : get new customers, make more money, and stand out from the crowd /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / D543p 2018, ... Place hold Request article Add to cart (remove)
		Handbook of marketing / editores Barton Weitz y Robin Wensley . by Weitz, Barton A [editor .] \| Wensley, Robin [editor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Sage Publications, Inc.; 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H236h 2002. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [autor.] \| Wilson, Hugh. Edition: Eighth edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016. Place hold Request article Add to cart (remove)
		This is marketing : you can't be seen until you learn to see / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Random House / Portfolio, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585t 2018. Place hold Request article Add to cart (remove)
		Mercadotecnia internacional / Profesor Luis Fernando Ruiloba. by Ruiloba, Luis Fernando. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [s.l.] : ITS international, [1990]Availability: Items available for loan: Biblioteca CESA (15)Call number: 658.8 / R934m 1990, ... Place hold Request article Add to cart (remove)
		Plan de mercadeo : guía para su elaboración / Carlos Díaz Cortés ; Colegio de Estudios Superiores de Administración. Instituto Colombiano de Administración. INCOLDA. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Díaz Cortés, Carlos. Series: Serie desarrollo empresarialMaterial type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Bogotá] : Cesa-Incolda ; Producciones P&B, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C691p 1995, ... Place hold Request article Add to cart (remove)
		7p en mercadeo de servicios de salud : incorpore la estretegia de mercadeo al servicio de la salud / Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA ; Luis Alfonso Pérez ; dirección general Marco Fidel Rocha. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Rocha, Marco Fidel \| Pérez, Luis Alfonso. Series: Serie desarrollo empresarial \ Colección video empresarialMaterial type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA ; P&B producciones, [1998]Other title: Siete p en mercadeo de servicios de salud : incorpore la estretegia de mercadeo al servicio de la salud.Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / C691s 1998, ... Place hold Request article Add to cart (remove)
		Plan de mercadeo : guía para su elaboración / Carlos Díaz Cortés ; Colegio de Estudios Superiores de Administración. Instituto Colombiano de Administración. INCOLDA. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Díaz Cortés, Carlos. Series: Serie desarrollo empresarialMaterial type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Bogotá] : Cesa-Incolda ; Producciones P&B, 1995Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / C691p 1995, ... Place hold Request article Add to cart (remove)
		Las leyes vencedoras del marketing / consultor de marketing Al Ries. by Ries, Al. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: English, Spanish Publisher: Bogotá : Duplitech, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R548l 1997, ... Place hold Request article Add to cart (remove)

		Marketing myopia / Theodore Levitt. by Levitt, Theodore, 1925-2006 [autor.]. Series: : Harvard business review classicsMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L666m 2008. Place hold Request article Add to cart (remove)
		Marketing : con aplicaciones para América Latina / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel ; traducción de Consuelo García Álvarez . by Lamb, Charles W [autor.] \| Hair, Jr, Joseph F \| Mcdaniel, Carl \| García Álvarez, Consuelo [traductor .]. Edition: 1a edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: Italian Publisher: Ciudad de México : Cengage Learning, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.802 / L218m5 2018, ... (1 votes) Place hold Request article Add to cart (remove)
		Dirección comercial : los instrumentos del marketing / Josefa Parreño Selva, Enar Ruiz Conde y Ana Belén Casado Díaz . by Parreño Selva, Josefa [autor.] \| Conde, Enar Ruiz \| Casado Díaz, Ana Belén. Edition: 3a. edición / revisada y actualizada .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: San Vicente, [España] : Club Universitario, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P259d 2009. Place hold Request article Add to cart (remove)
		MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair y Carl McDaniel. by Lamb, Charles W, 1944- [autor.] \| Hair, Joseph F \| McDaniel, Carl. Edition: Twelfth edition / student .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Cengage Learning, 2019Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m5 2019, ... Place hold Request article Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E., (George Edward), 1951- [autor.] \| Belch, Michael A. Edition: Undécima edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.122 / B427a4 2018. Place hold Request article Add to cart (remove)
		El principio de la tela de araña en el nuevo marketing : cómo tejer redes comerciales para satisfacer necesidades locales de los clientes / Ian Linton ; traducción Domingo Santos. by Linton, Ian [autor.] \| Santos, Domingo [traductor]. Series: Financial Times ; Biblioteca de Empresa ; 16.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Barcelona : Folio, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / L761p 1994. Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)
		Prepare un buen plan de marketing en una semana / Ros Jay ; traducción de Mariona Barrera. by Jay, Ros [autor.] \| Barrera, Mariona [traductora.]. Series: Habilidades esenciales. Pasos para alcanzar el éxitoMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Summary language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: 658.8 / J42p 2002. Request article Add to cart (remove)
		Executive action in marketing / Alfred R. Oxenfeldt. by Oxenfeldt, Alfred Richard, 1917- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Belmont, California : Wadsworth Publishing, 1966Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / OX98e 1966. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción de Arturo Córdova Just ; revisión técnica de Marcela Benassini Félix . by Kotler, Philip, 1931- [autor.] \| Córdova Just, Arturo [traductor .] \| Benassini Félix, Marcela [revisión técnica .]. Edition: 8va. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. ; Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K87d 1996. Place hold Request article Add to cart (remove)
		Formula una estrategia digital ganadora : aprende a formular estrategias digitales de éxito para hacer crecer tu negocio / Bert Langa. by Langa, Bert [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: [Estados Unidos] : [s.n.], 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / L271f 2018. Place hold Request article Add to cart (remove)
		The 1-page marketing plan : get new customers, make more money, and stand out from the crowd / Allan Dib. by Dib, Allan [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Miami, Estados Unidos : Successwise, 2018Other title: The one-page marketing plan : get new customers, make more money, and stand out from the crowd /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / D543p 2018, ... Place hold Request article Add to cart (remove)
		Handbook of marketing / editores Barton Weitz y Robin Wensley . by Weitz, Barton A [editor .] \| Wensley, Robin [editor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Sage Publications, Inc.; 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H236h 2002. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [autor.] \| Wilson, Hugh. Edition: Eighth edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016. Place hold Request article Add to cart (remove)
		This is marketing : you can't be seen until you learn to see / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Random House / Portfolio, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585t 2018. Place hold Request article Add to cart (remove)
		Mercadotecnia internacional / Profesor Luis Fernando Ruiloba. by Ruiloba, Luis Fernando. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [s.l.] : ITS international, [1990]Availability: Items available for loan: Biblioteca CESA (15)Call number: 658.8 / R934m 1990, ... Place hold Request article Add to cart (remove)
		Plan de mercadeo : guía para su elaboración / Carlos Díaz Cortés ; Colegio de Estudios Superiores de Administración. Instituto Colombiano de Administración. INCOLDA. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Díaz Cortés, Carlos. Series: Serie desarrollo empresarialMaterial type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Bogotá] : Cesa-Incolda ; Producciones P&B, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C691p 1995, ... Place hold Request article Add to cart (remove)
		7p en mercadeo de servicios de salud : incorpore la estretegia de mercadeo al servicio de la salud / Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA ; Luis Alfonso Pérez ; dirección general Marco Fidel Rocha. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Rocha, Marco Fidel \| Pérez, Luis Alfonso. Series: Serie desarrollo empresarial \ Colección video empresarialMaterial type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA ; P&B producciones, [1998]Other title: Siete p en mercadeo de servicios de salud : incorpore la estretegia de mercadeo al servicio de la salud.Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / C691s 1998, ... Place hold Request article Add to cart (remove)
		Plan de mercadeo : guía para su elaboración / Carlos Díaz Cortés ; Colegio de Estudios Superiores de Administración. Instituto Colombiano de Administración. INCOLDA. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Díaz Cortés, Carlos. Series: Serie desarrollo empresarialMaterial type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Bogotá] : Cesa-Incolda ; Producciones P&B, 1995Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / C691p 1995, ... Place hold Request article Add to cart (remove)
		Las leyes vencedoras del marketing / consultor de marketing Al Ries. by Ries, Al. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: English, Spanish Publisher: Bogotá : Duplitech, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R548l 1997, ... Place hold Request article Add to cart (remove)

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