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Administración de ventas / Mark W. Johnston, Greg W. Marshall ; traducción Pilar Mascaró Sacristán, Adolfo Deras Quiñones ; revisión técnica Iván M. Barreira Díaz.

by Johnston, Mark W [autor.] | Barreira Díaz, Iván M [revisión] | Deras Quiñones, Adolfo [traductor] | Marshall, Greg W | Mascaró Sacristán, Pilar [traductor].

Edition: 7a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.81 / J721a, ...

Marketing internacional / Philip R. Cateora, John L. Graham ; traducción de Cecilia Ascencio Lara, María Isabel Pérez de Lara Choy, Susana Pontón Becerril ; revisión Catherine Leroy\Beltran, Boris Diner.

by Cateora, Philip R [autor.] | Diner, Boris | Lara, Cecilia Ascención [traductor] | Leroy-Beltran, Catherine [revisión] | Pérez de Lara Choy, María Isabel [traductor] | Pontón Becerril, Susana [traductor].

Edition: 10a edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C359m 2001.

Investigación de mercados : en un ambiente de información cambiante / Joseph F. Hair, Robert P. Bush y David J. Ortinau ; traducción José Francisco Javier Dávila Martínez y Enrique Palos Báez.

by Hair, Joseph F [autor.] | Bush, Robert P | Dávila Martínez, Francisco Javier [traductor] | Ortinau, David J | Palos Baéz, Enrique [traductor].

Edition: 2a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / H153i, ...

Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo.

by Greenberg, Paul [autor.] | Franco Calvo, Mercedes [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1).

Fundamentos de Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani.

by Stanton William J [autor.] | Etzel, Michael J | Walker, Bruce J.

Edition: 11a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Santafé de Bogotá : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S792f, ...

Ejercicios en Internet / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducido por Celia Ascencio Lara.

by Stanton William J [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S792e.

Publicidad : Comunicación integral en marketing / Rubén Treviño Martínez.

by Treviño Martínez, Rubén [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill Interamericana Editores, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T813p.

e - Commerce / Jeffrey F. Rayport, Bernard J. Jaworski ; traductor Concepción Verania de Parres Cárdenas.

by Rayport, Jeffrey F [autor.] | Jaworski, Bernard J | Verania de Parres Cárdenas, Concepción [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw-Hill Interamericana, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R277e, ...

Posicionamiento la batalla por su mente / Al Ries, Jack Trout ; translator Karla Ivonne Sáinz de la Pena Alcocer.

by Ries, Al [autor.] | Sáinz de la Peña Alcocer, Karla Ivonne [traductor] | Trout, Jack.

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill Interamericana, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p.

Marketing / Roger A. Kerin.

by Kerin, Roger A [autor.].

Edition: 7a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / K394m2 2003, ...

Sun Tzu : estrategias de marketing / Gerald A. Michaelson con Steven W. Michaelson ; traducción Carlos Ossés Terrón.

by Michaelson, Gerald A [autor.] | Michaelson, Steven W | Ossés Terrón, Carlos [traductor] | Rico Grau, Mercedes [editor].

Series: Markenting. VentasEdition: Editora Mercedes Rico Grau.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M621s, ...

Soluciones microsoft de comercio electrónico / Brensda Kienan ; traduccion de Begona Sánchez Gómez ; revision técnica Antonio Vaquero Sánchez.

by Kienan, Brenda [autor.] | Sánchez Gómez, Begoña [traductor] | Sánchez González, Carmelo [editor] | Vaquero Sánchez, Antonio [revisión].

Edition: Editor Carmelo Sánchez González.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K473s.

Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- [autor.] | Ingram, Thomas | Laforge, Raymond W.

Edition: Fourth. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1).

Modelos de negocios en Internet : visión poscrisis / Fernando Alberto de Núñez y Lugones. ; edición de María Victoria Peralba Ruíz.

by Núñez y Lugones, Fernando Alberto De [autor.] | Peralba Ruiz, María Victoria [editora.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / N964m, ...

Temas clave en marketing relacional / coordinador Manuel Alfaro Faus.

by Alfaro Faus, Manuel [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385t, ... Not available: Biblioteca CESA: Damaged (1).

Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / Alejandro Schnarch Kirberg ; revisión Alfonso Jiménez Ardila.

by Schnarch, Kirberg Alejandro [autor.] | Jiménez Ardila, Alfonso [revisión ].

Edition: 4ta. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / S357d 2005, ...

Las 22 Leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout.

by Ries, Al [autor.] | Trout, Jack [coautor].

Language: Spanish Publisher: México : McGraw-Hill Interamericaña de México, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559l, ... Not available: Biblioteca CESA: Damaged (1).

Product management / Donald R. Lehman, Russell S. Winer.

by Lehmann, Donald R [autor.] | Winer, Russell S.

Series: The McGraw-Hill/Irwin series in marketingEdition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw Hill Irwin, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528p.

Publicidad : comunicación integral en marketing / Rubén Treviño Martínez.

by Treviño Martínez, Rubén [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill Interamericana Editores, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T813p.

Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción María del Pilar Carril Villarreal ; revisión Jean Pierre Víctor Domette Nicolesco.

by Hawkins, Del I [autor.] | Best, Roger J | Carril Villarreal, María del Pilar [traductora.] | Coney, Kenneth A | Domette Nicolesco, Jean Pierre Víctor [revisor.].

Edition: 9a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / H393c, ...

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