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		Bitácora de una multilatina : la estrategia de nutresa / Carlos Enrique Piedrahíta, Mauricio Reina, Amira Abultaif . by Piedrahíta, Carlos Enrique [autor.] \| Reina, Mauricio \| Abultaif, Amira. Series: Paidós EmpresaEdition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Paidós 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.04 / P613b 2016. Place hold Request article Add to cart (remove)
		The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. by Rein, Irving J [autor.] \| Kotler, Philip, 1931- \| Shields, Ben. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R372e 2006. Place hold Request article Add to cart (remove)
		Entrevista a grandes líderes : agua bendita 19 de octubre de 2018 / Colegio de Estudios Superiores de Administración - CESA ; Mariana Hinestroza, Esteban González. by Colegio de Estudios Superiores de Administración - CESA \| González, Esteban \| Hinestroza, Mariana. Series: Entrevista a grandes líderes. CESAMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: español Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA, 2018Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: 658.4 / C691t 2018. Request article Add to cart (remove)
		El origen de las marcas : descubra las leyes naturales de la creación de categorías y la construcción de marcas / Al Ries, Laura Ries ; traductor Raúl G. Del Río . by Ries, Al [autor.] \| Ries, Laura \| Río, Raúl G. del [traductor .]. Series: Nuevos paradigmasMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Barcelona : Empresa Activa, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559o 2005. Place hold Request article Add to cart (remove)
		The contagious commandments : ten steps to brand bravery / Paul Kemp Robertson, Chris Barth. by Kemp Robertson, Paul [autor.] \| Barth, Chris. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Portfolio Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K321c 2018. Place hold Request article Add to cart (remove)
		El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente / William M. Weilbacher ; traducción de Ariel Bignami. by Weilbacher, William M [autor.] \| Bignami, Ariel [traductor .]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Buenos Aires : Ediciones Granica, 1993-1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W422m 1999. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller y Vanitha Swaminathan. by Keller, Kevin Lane, 1956- [autor.] \| Swaminathan, Vanitha. Edition: Fifth edition / edition global .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Harlow, Inglaterra : Pearson, 2020Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K29s 2020. Place hold Request article Add to cart (remove)
		The naked brand : welcome to the advertising revolution / Director Jeff Rosenblum y Sherng-Lee Huang. by Rosenblum, Jeff [director] \| Huang, Sherng-Lee [director] \| Bogusky, Alex, 1963- [entrevistado] \| Plank, Kevin, 1972- [entrevistado ] \| Hsieh, Tony, 1973- [entrevistado ] \| Bough, B. Bonin, 1977- [entrevistado ] \| Chouinard, Yvon, 1938- [entrevistado] \| O´Neal, Shaquille, 1972- [entrevistado ] \| Weed, Keith, 1961- [entrevistado ] \| Stein, Joel, 1971- [entrevistado ]. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: inglés Publisher: Estados Unidos de América : Questus, Inc. ; FilmBuff ; Cinetic Rights Management LLC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.111 / N163n 2012. Place hold Request article Add to cart (remove)

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