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Design and marketing of new products /

Urban, Glen L.

Design and marketing of new products / Glen L. Urban, John R Hauser. - Second edition. - xxvii, 701 páginas : ilustraciones ; 24 cm.

Includes bibliographical references (p. 667\692) and index.

ISBN: 0132015676

Subjects--Topical Terms:
Investigación de mercados
Mercadeo.
Productos nuevos.
Diseño industrial.

Dewey Class. No.: 658.575 / U722d

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