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Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo.

by Greenberg, Paul [autor.] | Franco Calvo, Mercedes [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1).

Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot.

by Braidot, Nestor [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ...

The new rules of marketing & Pr : how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.

by Meerman Scott, David [autor.].

Edition: 2a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Hoboken, New Jersey : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / M495n 2010, ...

Cómo convertir a sus clientes en socios / Producción ejecutiva María Facio, Mercedes Reincke ; presentador Philip Kotler.

by Kotler, Philip | Facio, María [productor.] | Reincke, Mercedes [productor].

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish, English Publisher: [s.l.] : Visendus, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C728 1998.

Cómo vender a clientes difíciles / Mc Graw-Hill, Inc.; asesores: Chuck Cole, J.W. Demsey, Charles Palmer.

by Cole, Chuck | Demsey, J.W | Palmer, Charles.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [sin lugar] : CRM Productions, [1990]Other title: Selling to tough customer.Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / C728c 1990, ...

The IMC handbook : readings & cases in integrated marketing communications / editores J. Steven Kelly, Susan K Jones.

by Jones, Susan K [autor.] | Kelly, J Steven.

Edition: 3ra. edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Chicago] : Racom Communications, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H191t 2015.

El arte de venderse / Harry Beckwith, Christine Clifford Beckwith ; traducción de María Candelaria Posada.

by Beckwith, Harry [autor.] | Clifford Beckwith, Christine | Posada, María Candelaria, 1949- [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Norma, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / B325a 2007.

Neuromarketing : celebrando negocios y servicios / Oscar Malfitano Cayuela [y otros].

by Malfitano Cayuela, Oscar [autor].

Series: MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / N494n 2014.

Marketing communications : integrating offline and online with social media / P. R. Smith, Ze Zook.

by Smith, P. R, 1957- [autor.] | Zook, Ze.

Edition: Fifth. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Kogan Page, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S642c 2011, ...

Viral marketing : potential and pitfalls / Michael Bryce .

by Bryce, Michael [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Alemania : Av Akademikerverlag, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / B916v 2012.

Marketing communications : principles and practice / Philip J. Kitchen.

by Kitchen, Philip J [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / K622m 2006.

Marketing myopia / Theodore Levitt.

by Levitt, Theodore, 1925-2006 [autor.].

Series: : Harvard business review classicsMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L666m 2008.

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd / Allan Dib.

by Dib, Allan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Miami, Estados Unidos : Successwise, 2018Other title: The one-page marketing plan : get new customers, make more money, and stand out from the crowd /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / D543p 2018, ...

This is marketing : you can't be seen until you learn to see / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Random House / Portfolio, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585t 2018.

Cómo convertir a sus clientes en socios / Producción ejecutiva María Facio, Mercedes Reincke ; presentador Philip Kotler.

by Kotler, Philip | Facio, María [productor.] | Reincke, Mercedes [productor].

Material type: Film Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish, English Publisher: [Sin Lugar] : Visendus, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C728 1998, ...

Cómo vender a clientes difíciles y otros títulos / Ron Underhood ; Mc Graw-Hill, Inc.; asesores: Chuck Cole, J.W. Demsey, Charles Palmer.

by Cole, Chuck | Demsey, J.W | Palmer, Charles.

Material type: Film Film; Type of visual material: ; Audience: General; Language: Spanish Publisher: [sin lugar] : CRM Productions, [1990]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C728o 1990.

Marketing communications : offline and online integration, engagement and analytics / P. R. Smith and Ze Zook.

by Smith, Paul Russell, 1957- [autor] | Zook, Ze [autor].

Edition: Sexta ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: London : KoganPage, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / SM642m 2016.

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