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Investigación comercial / Renzo Butazzi ; traductor Lorenzo Agostini.

by Butazzi, Renzo - Agostini, Lorenzo [traductor].

Series: Biblioteca de dirección y organización ; 3 : marketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B983i.

Marketing research : methodological foundations / Gilbert A. Churchill.

by Churchill, Gibert A [autor.].

Series: The Dryden press series in marketingEdition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hinsdale, Ill. : The Dryden press, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / CH563m.

The strategic and operational planning of marketing / Gordon E. Greenley.

by Greenley, Gordon E [autor.].

Series: The McGraw-Hill MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw-Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G814s.

Marketing estratégico para los 80 / Luis de Borja Solé , Fernando Casado Juan.

by Borja Solé, Luis De [autor.] | Casado, Juan Fernando [coautor].

Series: Tecnicas de marketing ; 7Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Hispano Europea, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B734m.

Promoción al consumidor en el marketing de servicios : estudio detallado de las aplicaciones en el sector servicios de esta poderosa arma para acelerar las ventas / director de la colección Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297p.

Marketing mix : conceptos, estrategias y aplicaciones / dir. Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [director].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, S.A., 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297m.

Confesiones de un publicitario / David Ogilvy ; traducción, prólogo y notas marginales Francisco Izquierdo Navarro.

by Ogilvy, David, 1911- [autor.] | Izquierdo Navarro, Francisco [traductor].

Series: Selecciones de marketingEdition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Oikos\tau, 1967Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / O349c.

Dirección estratégica de vendedores / Biblioteca de Manuales prácticos de Marketing.

by Mapcal.

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / M297d.

Estrategias de crecimiento con los productos existentes.

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Diaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297e.

El plan de marketing.

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297p.

Instrumentos de análisis del marketing estratégico / Biblioteca de Manuales Prácticos de Marketing.

by Mapcal [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297i.

Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [autor.].

Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g.

Nuevas orientaciones en el marketing de servicios.

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Diaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297n.

Entrenamiento interno de vendedores : consumo masivo / Mapcal.

by Mapcal [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / M297e.

Cómo evaluar su publicidad / Marketing Publishing Center.

by Marketing Publishing Center [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / M345c.

Las tres dimensiones del marketing de servicios : marketing tradicional, marketing interactivo, marketing interno / director de la colección Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297t.

La estrategia básica de marketing / director de la colección Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E82e.

Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón].

by Cravens, David W [autor.] | Hills, Gerald E | Woodruff, Robert B.

Series: Marketing universitarioMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a.

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary.

Series: Prentice Hall series in marketingEdition: 6 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p.

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