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		Strategic database marketing / Arthur Middleton Hughes. by Middleton Hughes, Arthur [autor.]. Edition: Edición 3.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H893s. Place hold Request article Add to cart (remove)
		Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry, Gordon S Linoff. by Berry, Michael J. A [autor.] \| Linoff, Gordon S. Series: Databese. Data warehousing technologiesEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Indianapolis, IN : Wiley, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B534d. Place hold Request article Add to cart (remove)
		The business of database marketing / Richard N. Tooker. by Tooker, Richard N [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chicago, Ill : Racom Communications, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / T669b, ... Place hold Request article Add to cart (remove)
		Strategic database marketing / Rob Jackson, Paul Wang ; foreword by Don E Schultz. by Jackson, Rob [autor.] \| Wang, Paul. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1994Other title: Strategic data base marketing.Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J124s. Place hold Request article Add to cart (remove)
		Competing on analytics : inteligencia competitiva para ganar / Thomas H. Davenport and Jeanne G. Harris. by Davenport, Thomas H, 1954- [autor] \| Harris, Jeanne G [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mexico, D.F. : Alfaomega, c2009Publisher: [s.l.] : [s.e.], 2009Other title: Inteligencia competitiva para ganar.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / D247c. Place hold Request article Add to cart (remove)
		Database Marketing : el nuevo enfoque de acercamiento a los clientes y sus necesidades / Humberto Cárdenas Parra. by Cárdenas Parra, Humberto. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.802 / C266d 1999. Place hold Request article Add to cart (remove)
		Data science for business / Foster Provost and Tom Fawcett. by Provost, Foster, 1964- [autor.] \| Fawcett, Tom. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Sebastopol, Ucrania : O'Reilly, 2013Other title: Data science for business : what you need to know about data mining and data\analytic thinking.Availability: Items available for loan: Biblioteca CESA (1)Call number: 006.312 / P969d 2013. Place hold Request article Add to cart (remove)
		Social media mining with R : deploy cutting-edge sentiment analysis techniques to real-world social media data using R / Nathan Danneman, Richard Heimann. by Danneman, Nathan [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Open source, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 006.312 / D188s 2014. Place hold Request article Add to cart (remove)
		Algorithms for Data Science / by Brian Steele, John Chandler, Swarna Reddy. by Steele, Brian [autor.] \| Chandler, John \| Reddy, Swarna. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Cham : Springer International Publishing, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 006.312 / ST799a 2016. Place hold Request article Add to cart (remove)
		Predictive analytics : data mining, machine learning and data science for practitioners / Dursun Delen. by Delen, Dursun [autor.]. Series: : Pearson Business Analytics SeriesEdition: Second edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Pearson Education, Inc., 2021Availability: Items available for loan: Biblioteca CESA (1)Call number: 005.74 / D346p 2021. Place hold Request article Add to cart (remove)
		Data mining for business analytics : concepts, techniques and applications in Phyton / Galit Shmueli [y otros tres]. by Shmueli, Galit, 1971- [autor] \| Bruce, Peter C [autor] \| Gedeck, Peter [autor] \| Patel, Nitin R [autor]. Edition: First edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Hoboken, New Jersey : Wiley, 2020Online access: Recurso Digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 005.74 / D232 2020. Place hold Request article Add to cart (remove)
		Big data en la práctica : cómo 45 empresas exitosas han utilizado análisis de big data para ofrecer resultados extraordinarios / Bernard Marr. by Marr, Bernard [autor]. Edition: Primera edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: [Zaragoza] Teell Editorial; 2016Copyright date: ©2016Other title: Big data en la práctica : cómo cuarenta y cinco empresas exitosas han utilizado análisis de big data para ofrecer resultados extraordinarios /.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 005.74 / M358 2016. Place hold Request article Add to cart (remove)
		Inteligencia de negocios y analítica de datos : una visión global de business intelligence & analytics / Luis Joyanes Aguilar. by Joyanes Aguilar, Luis [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Barcelona : Alfaomega, Marcombo, 2019Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Data smart : using data science to transform information into insight / Jordan Goldmeier. by Goldmeier, Jordan [autor]. Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: Indianapolis : John Wiley & Sons, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 005.74 / G619d 2014. Place hold Request article Add to cart (remove)
		Big Data para CEOs y directores de marketing : (por fin explicado para que se entienda, de forma práctica y sin palabras vacías) / Isaac González Díaz. by González Díaz, Isaac [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: [España] Isaac González Díaz, 2017Other title: Como dominar en 5 semanas .Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G643b 2017. Place hold Request article Add to cart (remove)
		Analítica de negocios : comunicación con números / Sanjiv Jaggia [y otros tres] ; traducción de Jesús Elmer Murrieta Murrieta. by Jaggia, Sanjiv, 1960- [autor] \| Kelly, Alison [autor] \| Lertwachara, Kevin [autor] \| Chen, Leida [autor] \| Murrieta Murrieta, Jesús Elmer [traductor]. Edition: Segunda edición.Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Ciudad de México : McGraw-Hill Interamericana, 2023Copyright date: ©2023Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4038 / AN532 2023, ... Place hold Request article Add to cart (remove)
		Data mining for business analytics : concepts, techniques, and applications in R / Galit Shmueli, Peter C. Bruce, Inbal Yahav, Nitin R. Patel, Kenneth C. Lichtendahl, Jr. by Shmueli, Galit, 1971- [autor] \| Bruce, Peter C, 1953- [autor] \| Yahav, Inbal \| Patel, Nitin Ratilal \| Lichtendahl, Kenneth C, 1969- [autor]. Edition: Fist editionMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 005.74 / D232 2018. Place hold Request article Add to cart (remove)

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