Strategic database marketing / Rob Jackson, Paul Wang ; foreword by Don E Schultz.
Material type:
TextLanguage: English Publisher: Lincolnwood, Ill : NTC Business Books, 1994Description: xv, 262 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0844232327Other title: Strategic data base marketingSubject(s): Negocios -- Procesamiento de datos | Redes de computadores en empresas -- Administracion | Mercadeo -- Procesamiento de datos | Minería de datosDDC classification: 658.802 Online resources: Contributor biographical information | Publisher description | Table of contents
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Biblioteca CESA
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General | 658.802 / J124s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101014595 |
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Includes index.
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