Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry, Gordon S Linoff.

By: Berry, Michael J. A [autor.]Contributor(s): Linoff, Gordon SMaterial type: TextTextLanguage: English Series: Databese. Data warehousing technologiesPublisher: Indianapolis, IN : Wiley, 2004Edition: Second editionDescription: xxv, 643 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0471470643Subject(s): Negocios -- Procesamiento de datos | Redes de computadores en empresas -- Administracion | Mercadeo -- Procesamiento de datos | Minería de datosDDC classification: 658.802
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