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		Marketing para seres humanos : una esperanza ética / Mariá Moreno, Mauricio Oppenheimer. by Moreno, Mariá [autor.] \| Oppenheimer, Mauricio. Edition: 2da edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Díaz de Santos, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.804 / M843m. Place hold Request article Add to cart (remove)
		Marketing de servicios financieros : una visión estratégica / James H. Donnelly ; Leonard L. Berry ; Thomas W. Thompson. by Donnelly, James H [autor.] \| Berry, Leonard L \| Thompson, Thomas W. Series: Serie liderazgo en bancaMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / D685m. Place hold Request article Add to cart (remove)
		Promoción al consumidor en el marketing de servicios : estudio detallado de las aplicaciones en el sector servicios de esta poderosa arma para acelerar las ventas / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297p. Place hold Request article Add to cart (remove)
		Logística empresarial : control y planificación / Ronald H. Ballou. by Ballou, Ronald H [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Diaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.78 / B193l, ... Place hold Request article Add to cart (remove)
		Marketing mix : conceptos, estrategias y aplicaciones / dir. Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [director]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, S.A., 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297m. Place hold Request article Add to cart (remove)
		Marketing interno y gestión de recursos humanos / Michel Levionnois ; traducción Diorki. by Levionnois, Michel [autor.] \| Diorki [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / L664m. Place hold Request article Add to cart (remove)
		Dirección estratégica de vendedores / Biblioteca de Manuales prácticos de Marketing. by Mapcal. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / M297d. Place hold Request article Add to cart (remove)
		Gestión de la atención al cliente / Andrew Brown. by Brown, Andrew [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B877g, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing internacional / Hans Gunther Meissner, Santiago Garcia Echevarria. by Gunther Meissner, Hans [autor.] \| García Echevarría, Santiago [coautor]. Series: Serie ManagementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / G977e. Place hold Request article Add to cart (remove)
		La venta creativa / Stan Kossen ; dirección y revisión técnica Caridad Clemente ; traductores Alicia Pena Calvo, Consuelo Conde Morencia, Juan Manuel Criado Fernández. by Kossen, Stan [autor.] \| Clemente Aparicio, Caridad \| Conde Morencia, Consuelo [traductor] \| Criado Fernández, Juan Manuel [traductor] \| Peña Calvo, Alicia [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / K865v. Place hold Request article Add to cart (remove)
		Cambios creativos en servicios / James L. Heskett, W. Earl Sasser, Jr., Christopher W. L. Hart ; traducción Ignacio Ma. Martínez de Onate. by Heskett, James L [autor.] \| Martínez de Oñate, Ignacio María [traductor] \| Sasser, Earl, Jr \| Hart, Christopher W. L. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H583c. Place hold Request article Add to cart (remove)
		La profesión de vender : técnicas de formación y entrenamiento / Pat Weymes ; traducción Prolingua, traductora Gisela Conde ; dirección y revisión técnica Caridad Clemente Aparicio. by Weymes, Pat [autor.] \| Clemente Aparicio, Caridad [revisión] \| Conde, Gisela [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / W549p. Place hold Request article Add to cart (remove)
		Los siete factores clave del marketing estratégico : la batalla competitiva / Daniel Piestrak ; traducción Claudio L. Soriano Soriano. by Piestrak, Daniel [autor.] \| Soriano Soriano, Claudio L [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P624s. Place hold Request article Add to cart (remove)
		Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g. Place hold Request article Add to cart (remove)
		La vanguardia del servicio al cliente : 15 claves para satisfacer al cliente / Clay Carr ; traducción Asel. by Carr, Clay [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C311v. Place hold Request article Add to cart (remove)
		Las tres dimensiones del marketing de servicios : marketing tradicional, marketing interactivo, marketing interno / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297t. Place hold Request article Add to cart (remove)
		La estrategia básica de marketing / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E82e. Place hold Request article Add to cart (remove)
		Marketing y gestión de servicios : la gestión de los momentos de la verdad y la competencia en los servicios / Christian Gronroos;prólogos Philip Kotler y Juan Carlzon, traductores Rafael Felipe Ramírez León, Juan Manuel Criado Fernández. by Gronroos, Christian [autor.] \| Carlzon, Juan \| Criado Fernández, Juan Manuel [traductor] \| Kotler, Philip \| Ramírez León, Rafael Felipe [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / G876m. Place hold Request article Add to cart (remove)
		estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars. by Schnaars, Steven P [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e. Place hold Request article Add to cart (remove)

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