estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars.
Material type: TextLanguage: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Description: xiii, 384 páginas : ilustraciones ; 21 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 8479781130Subject(s): Segmentación de mercadeo | Consumidores | Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Administración de mercadeoDDC classification: 658.8Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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General | 658.8 / S357e (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101000273 |
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Título original Marketing strategy. A customer\Driven approach.
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