Marketing de servicios financieros : una visión estratégica / James H. Donnelly ; Leonard L. Berry ; Thomas W. Thompson.

By: Donnelly, James H [autor.]Contributor(s): Berry, Leonard L | Thompson, Thomas WMaterial type: TextTextLanguage: Spanish Original language: English Series: Serie liderazgo en bancaPublisher: Madrid : Ediciones Díaz de Santos, 1989Description: 325 páginas : ilustraciones ; 22 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 8487189059Subject(s): Mercadeo BancarioDDC classification: 332.1
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Título original Marketing financial services.

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