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Profitable pricing strategies / Eric G. Mitchell.

by Mitchell, Eric G [autor.] | Alexander Hamilton Institute.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Alexander Hamilton Institute, 19??Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / M623p.

The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings.

by Hastings, Gerard [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H357m.

All marketers are liars : the underground classic that explains how marketing really works and why authenticity is the best marketing of all / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Portafolio Penguin, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / G585a, ... Not available: Biblioteca CESA: Damaged (3).

Cases in marketing management / Kenneth E. Clow, Donald Baack, editores.

by Baack, Donald [autor.] | Clow, Kenneth E.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Sage Publications, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C338c, ...

Administración de categorias : cómo comenzar la primera de una serie de guías de implementación / Robert C. Blattberg.

by Blattberg, Robert C [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Washington, D.C. : Departamento de Investigación Instituto de Mercadeo, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B627a.

Webster's new world : letter writing handbook / Robert W. Bly.

by Bly, Robert W [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley Publishing, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / B661w.

Business grammar, style and usage / Alicia Abell.

by Abell, Alicia [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Asparote Books, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / A141b.

Social media metrics secrets : do what you never thought possible with social media metrics / John Lovett.

by Lovett, John [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley Publishing, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L911so.

Marketing to women : how to increase your share of the world's largest market / Marti Barletta.

by Barletta, Marti [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kaplan Publishing, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.804 / B257m, ...

Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.

by Zaltman, Gerald [autor.] | Zaltman, Lindsay H [coautor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22m, ...

Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

by Mooradian, Todd A [autor.] | Matzler, Kurt [coautor] | Ring, Lawrence J. Ring [coautor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M819s.

Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

Beyond buzz : the next generation of word of mouth marketing / Lois Kelly.

by Kelly, Lois [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K295b. Not available: Biblioteca CESA: Lost (1).

Marketing plans : how to prepare them, how use them / Malcom McDonald, Hugh Wilson.

by McDonald, Malcolm [autor.].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459m, ...

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R [autor.] | Winer, Russell S [coautor].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ...

Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C [autor.] | Bush, Ronald F [coautor].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2010Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.83 / B967m1 2010, ...

Marketing / Dhruv Grewal, Michael Levy.

by Grewal, Dhruv [autor.] | Levy, Michael [coautor].

Edition: Second editon.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G841m 2010, ... Not available: Biblioteca CESA: Damaged (1).

Principles of marketing / Fred Emerson Clark.

by Clark, Fred Emerson [autor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Macmillan, 1945Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C592p.

Marketing / Richard L. Sandhusen.

by Sandhusen, Richard L [autor.].

Series: Business Review BooksEdition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Barron's, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m.

Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C [autor.] | Hartline, Michael D [coautor].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583m, ... Not available: Biblioteca CESA: Damaged (1).

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