The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

By: Treacy, Michael [autor.]Contributor(s): Wiersema, Frederik D. (Frederik Derk)Material type: TextTextLanguage: English Publisher: Reading, MA : Addison\Wesley Pub. Co., 1997Edition: [Expanded edition]Description: xiv, 210 páginas : ilustraciones ; 21 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0201407191Subject(s): Competitividad | Segmentación del mercado | Servicio al cliente | Competencia económica | Calidad de los productosDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents
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Includes index.

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