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Product plus : how product + service = competitive advantage / Christopher Lovelock.

by Lovelock, Christopher H [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L898p.

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Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

by Corey, E Raymond [autor.] | Lovelock, Christopher H | Ward, Scott, 1942- | Harvard University.. Graduate School of Business Administration.

Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p.

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