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		Instrumentos de análisis del marketing estratégico / Biblioteca de Manuales Prácticos de Marketing. by Mapcal [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297i. Place hold Request article Add to cart (remove)
		Estrategia de marketing internacional / Hans Gunther Meissner, Santiago Garcia Echevarria. by Gunther Meissner, Hans [autor.] \| García Echevarría, Santiago [coautor]. Series: Serie ManagementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / G977e. Place hold Request article Add to cart (remove)
		La estrategia básica de marketing / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E82e. Place hold Request article Add to cart (remove)
		estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars. by Schnaars, Steven P [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e. Place hold Request article Add to cart (remove)
		Estrategia de marketing industrial / Frederick E. Webster, Jr.; traductor Rafael Felipe Ramímrez León. by Webster, Frederick E [autor.] \| Ramírez León, Rafael Felipe [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W526e. Place hold Request article Add to cart (remove)
		La auditoría de marketing : cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. McDonald y John W. Leppard ; traducción Claudio L. Soriano Soriano. by Mcdonald, Malcolm H. B [autor.] \| Leppard, John W \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135a. Place hold Request article Add to cart (remove)
		Marketing y competitividad : el método tortuga en 40 pasos / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382m. Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean Jacques Lambin ; traducción Salvador Miquek, Antonio Carlos Cuenca. by Lambin, Jean-Jacques [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L224m. Place hold Request article Add to cart (remove)
		Casos prácticos de marketing / Jean-Jacques Lambin ; traducción Nora Lado, Jaime Rivera. by Lambin, Jean-Jacques [autor.] \| Lado, Nora [traductor] \| Rivera, Jaime [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / L224c, ... Place hold Request article Add to cart (remove)
		Marketing global / Warren J. Keegan ; Traducción de Esmé Frances Prentice. by Keegan, Warren J [autor.] \| Prentice, Esmé Frances, Tr. Edition: 5 edition.Material type: Text; Literary form: Not fiction Language: Spanish Publisher: Madrid : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K26m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		El plan de marketing : como elaborarlo con ayuda informática / Carlo Cutropía Fernández. by Cutropía Fernández, Carlo [autor.]. Series: Manueles practicos de marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C988p. Place hold Request article Add to cart (remove)
		El plan de marketing en la práctica / José María Sainz de Vicuna Ancin. by Sainz de Vicuna Ancin, José María [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S158p. Place hold Request article Add to cart (remove)
		Como se hace un plan estratégico : la teoría del marketing estrategico / Francisco Abascal Rojas. by Abascal Rojas, Francisco [autor.]. Series: Colección UniversidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial Esic, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A116c. Place hold Request article Add to cart (remove)
		Gestión del marketing social / Antonio Leal Jiménez. by Leal Jiménez, Antonio [autor.] \| Peralba Ruiz, Ma. Victoria [editor]. Series: Serie MacGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L433g. Place hold Request article Add to cart (remove)
		Estrategias de marketing para un crecimiento rentable : casos prácticos / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero. by Munuera Alemán, José Luis [autor.] \| Munuera Alemán, José Luis \| Rodríguez Escudero, Ana Isabel. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2000Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / M963e, ... Place hold Request article Add to cart (remove)
		La guía definitiva del plan de marketing : la via rápida y más inteligente para elaborar un plan de marketing / Angela Hatton ; traducción de Alejandro Jockl. by Hatton, Angela - Jockl, Alejandro [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2000Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Dirección de marketing / Philip Kotler...[y otros] ; traducción Yago Moreno López, José Hamad y Cristina Belló ; editor Andrés Otero. by Cámara Ibánez, Dionisio [autor.] \| Grande Esteban, Ildefonso, 1954- \| Hamad, José [traductor] \| Kotler, Philip, 1931- \| Moreno López, Yago [traductor] \| Otero, Andrés [editor]. Edition: Edición del milenio.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K87d. Place hold Request article Add to cart (remove)
		Comercio electrónico, publicidad y marketing en internet / Daniel Bugos, Luz de León. by Bugos, Daniel [autor.] \| De-León, Luz. Series: McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B957c, ... Place hold Request article Add to cart (remove)

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